The Greenhouse Approach
Cultivating Intrapreneurship in Companies and Organizations
- 150 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation. Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating. The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
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Information
Table of contents
- Cover
- Praise for the Greenhouse Approach
- Half Title
- Title Page
- Dedication
- Contents
- Introduction Re-imagining Corporations Through Intrapreneurship
- Part One Changing the Status Quo
- Part Two The Model
- Part Three Applying the Model
- Acknowledgements
- References