eBook - ePub

Touch

Name: Touch
ISBN: 9781459728769

Five Factors to Growing and Leading a Human Organization

Tod Maffin,

Mark Blevis,

256 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Touch

Five Factors to Growing and Leading a Human Organization

Tod Maffin,

Mark Blevis,

About this book

In today's technology-led pursuit of efficiency, we've removed the humanity from business. Here's how to correct that.

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce:

Hiring is done by automated keyword searches.
Offices have regressed to sterile, highly controlled environments.
Staff rely exclusively on template responses.
Websites are designed for search engines, not people.
Leaders are focusing on arbitraryand antiquated "best practices."

In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.

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Yes, you can access Touch by Tod Maffin,Mark Blevis in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.