
The War Room
Political Strategies for Business, NGOs, and Anyone Who Wants to Win
- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gathering research to mount an offensive in an ongoing, immediate fashion.
Warren Kinsella's The War Room profiles and analyzes some of the best political warriors and spinners around. He employs personal anecdotes, political wisdom culled from his extensive experience on Liberal Party federal and provincial election campaigns, historical examples from other Canadian and American campaigns, and generous amounts of humour to deliver a book about what it takes to survive challenges not just in politics but in any kind of business or non-governmental agency, whether it sells music, movies, cars, or computers, or raises money to preserve the environment, combat cancer, or save animals.
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Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Foreword by the Right Honourable Jean Chrétien
- Acknowledgements
- INTRODUCTION: Welcome to the War Room
- LESSON ONE: Let’s Get Started!
- LESSON TWO: Get Spinning!
- LESSON THREE: Get Your Message Out (For Free)!
- LESSON FOUR: Get Your Message Out (For Money)!
- LESSON FIVE: Get Creative!
- LESSON SIX: Get Tough!
- LESSON SEVEN: Get the Facts and Numbers!
- LESSON EIGHT: Get the Handle Scandal Manual!
- LESSON NINE: Get Modern!
- LESSON TEN: Get Fighting!
- Bibliography