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Diagnóstico del mercadeo agrícola y agroindustrial en Colombia
Una estrategia para la reactivación de la agricultura
Mendoza Villalobos, Gilberto
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eBook - PDF
Diagnóstico del mercadeo agrícola y agroindustrial en Colombia
Una estrategia para la reactivación de la agricultura
Mendoza Villalobos, Gilberto
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About This Book
Diagnóstico del mercado agrícola y agroindustrial en Colombia. Una estrategia para la reactivación de la agricultura, pretende ser un aporte en estrategias actualizadas y prácticas para incentivar el mercadeo, que estudios de diagnóstico sobre el tema. Entrega una visión global y ordenada de la evolución de la comercialización de productos agrícolas, especialmente de los perecederos que se distribuyen en estado natural o procesados, como si un ojo de experto u crítico quisiera saber qué hemos hecho en mercado y desarrollo en las últimas tres décadas en el país. El libro es el resultado de un acucioso trabajo de campo del autor asistido por profesionales vinculados a maestrías en mercado agroindustrial de la Universidad Jorge Tadeo Lozano.
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EconomíaSubtopic
Condiciones económicas