- 176 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Marketing and Retail Pharmacy
About this book
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Marketing and Retail Pharmacy by Colin Gilligan,Robin Lowe,Peter Cattee in PDF and/or ePUB format, as well as other popular books in Medicine & Service Industry. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- The authors
- Preface
- Dedication
- 1 The challenges facing pharmacies
- 2 So what is marketing?
- 3 Developing the customer-centred pharmacy: the first few steps
- 4 Environmental pressures and the parable of the boiled frog
- 5 Planning for success (part one): assessing your planning skills
- 6 Planning for success (part two): developing the marketing plan
- 7 Using the marketing audit and the marketing effectiveness review to assess the true level of the pharmacy’s capability: revisiting your strengths and weaknesses
- 8 Developing the pharmacy’s marketing mix
- 9 Setting the standards of customer care: the Blackpool rock phenomenon
- 10 Internal marketing, leadership and teamworking: fighting the Napoleonic complex
- 11 Implementing the plan and making things happen
- Index