Professional Writing

Sky Marsen

• Publisher: Bloomsbury Academic
• Year: 2019
• Print ISBN:
  9781352007992
• eBook ISBN:
  9781352008043
• Edition: 4
• Topic: Guías de estudio
• Subtopic: Guías de estudio

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports. This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents. New to this Edition:
- Fully revised throughout with coverage of a wider variety of journalistic writing
- New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises
- Includes more analysed examples of business documents

Table of contents

• Cover
• Contents
• List of Figures, Tables and Examples
• Acknowledgements and Thanks
• Preface
• CHAPTER 1 The Writing Process
• CHAPTER 2 Writing Style
• CHAPTER 3 Short Business Documents
• CHAPTER 4 Research Methods
• CHAPTER 5 Journalism
• CHAPTER 6 Public Relations Writing
• Chapter 7 Reports and Proposals
• Chapter 8 Critical Thinking for Management
• Chapter 9 Working in Teams
• Chapter 10 Revising and Editing
• Appendix
• Index