eBook - PDF
Marketing and Financial Management
New Economy - New Interfaces
- 432 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.
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Yes, you can access Marketing and Financial Management by David Walters,Michael Halliday in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- List of Figures
- List of Tables
- Introduction
- PART I MARKETING AND FINANCE INTERFACE ISSUES FOR MARKETING STRATEGY, ANALYSIS AND DECISIONS
- PART II COST IMPLICATIONS AND COST CHARACTERISTICS AFFECTING MARKETING STRATEGY DECISIONS
- PART III FINANCIAL STRUCTURE AND PERFORMANCE CHARACTERISTICS
- Index