An Introduction to Franchising
eBook - PDF

An Introduction to Franchising

  1. 288 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

An Introduction to Franchising

About this book

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

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Yes, you can access An Introduction to Franchising by Robert Webber in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Red Globe Press
Year
2017
Print ISBN
9780230361645
eBook ISBN
9781137296108
Edition
1
Topic
Business
Subtopic
Entrepreneurship
Index
Business
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Table of contents

  1. CONTENTS
  2. FIGURES
  3. CASE STUDIES
  4. ACKNOWLEDGEMENTS
  5. PREFACE
  6. 1 THE ORIGINS AND HISTORY OF FRANCHISING
  7. 2 DEFINING FRANCHISING
  8. 3 THE PROS AND CONS OF FRANCHISING
  9. 4 THE FRANCHISE RELATIONSHIP
  10. 5 ENTREPRENEURS AND FRANCHISING
  11. 6 THE ROLE OF ETHICS IN FRANCHISING
  12. 7 CULTIVATING A FRANCHISED BUSINESS
  13. 8 THE STEPS TO BUYING A FRANCHISE
  14. 9 LEGAL AND FINANCIAL MATTERS
  15. 10 DEVELOPING THE BUSINESS
  16. 11 EXIT STRATEGIES
  17. 12 DEVELOPING THE FUTURE OF FRANCHISING
  18. APPENDIX 1: EUROPEAN FRANCHISE FEDERATION CODE OF ETHICS
  19. APPENDIX 2: THE WORLD FRANCHISE COUNCILā€™S PRINCIPLES OF ETHICS
  20. APPENDIX 3: THE INTERNATIONAL FRANCHISE ASSOCIATION CODE OF ETHICS
  21. APPENDIX 4: NATIONAL FRANCHISING ASSOCIATIONS
  22. BIBLIOGRAPHY
  23. INDEX