An Introduction to Franchising
eBook - PDF

An Introduction to Franchising

  1. 284 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

An Introduction to Franchising

About this book

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book.

With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.

An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

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Information

Publisher
Red Globe Press
Year
2017
Print ISBN
9780230361645
Edition
1
eBook ISBN
9781137296108
Topic
Business
Subtopic
Entrepreneurship
Index
Business
5
Continued 
growth 
in
popularity
Holy 
Roman 
Empire
Rome’s 
Governors
run 
the
Empire
1970–1980s
trade 
associations
formed 
to
regulate 
the
industry
1910–1920s
American
automobile
sales/repair
General 
Motors
introduce
first
motor
franchises
Countering
the 
gowth
of 
the
pyramid
selling
scandal
Joseph 
Lyons
buys 
the
Wimpy
franchise
Petrol
retailing
welcomes
franchising
Start 
of
fractional
franchising
National
dealership
and 
licensed
repairers
Tying
taverns
to 
the
brewery 
in
exchange
for 
a 
tithe
1950s
franchising
comes 
to
the 
UK
1910s
American
gas 
stations
1850s
Singer 
&
McCormick
1900s
American
soda 
fountains
Early 
19th
century 
Späten
brewery
21st 
century
12th 
century
guilds
1066 
and
all 
that!
William 
I’s
tax 
collecting
sheriffs
Membership
fee 
and 
% 
of
turnover 
paid
to 
the 
guild
BUSINESS 
FORMAT 
ERA
CONTINUED
GROWTH
TAX 
COLLECTION 
ERA
Figure 
1.1
Timeline 
of 
franchising

Table of contents

  1. CONTENTS
  2. FIGURES
  3. CASE STUDIES
  4. ACKNOWLEDGEMENTS
  5. PREFACE
  6. 1 THE ORIGINS AND HISTORY OF FRANCHISING
  7. 2 DEFINING FRANCHISING
  8. 3 THE PROS AND CONS OF FRANCHISING
  9. 4 THE FRANCHISE RELATIONSHIP
  10. 5 ENTREPRENEURS AND FRANCHISING
  11. 6 THE ROLE OF ETHICS IN FRANCHISING
  12. 7 CULTIVATING A FRANCHISED BUSINESS
  13. 8 THE STEPS TO BUYING A FRANCHISE
  14. 9 LEGAL AND FINANCIAL MATTERS
  15. 10 DEVELOPING THE BUSINESS
  16. 11 EXIT STRATEGIES
  17. 12 DEVELOPING THE FUTURE OF FRANCHISING
  18. APPENDIX 1: EUROPEAN FRANCHISE FEDERATION CODE OF ETHICS
  19. APPENDIX 2: THE WORLD FRANCHISE COUNCIL’S PRINCIPLES OF ETHICS
  20. APPENDIX 3: THE INTERNATIONAL FRANCHISE ASSOCIATION CODE OF ETHICS
  21. APPENDIX 4: NATIONAL FRANCHISING ASSOCIATIONS
  22. BIBLIOGRAPHY
  23. INDEX

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