Media and Communication Research Methods
eBook - PDF

Media and Communication Research Methods

  1. 323 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Media and Communication Research Methods

About this book

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

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Yes, you can access Media and Communication Research Methods by Anders Hansen, David Machin in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Bloomsbury Academic
Year
2018
Print ISBN
9781137589637
eBook ISBN
9781137589644
Edition
2
Topic
Social Sciences
Subtopic
Media Studies
Index
Social Sciences

Table of contents

  1. Cover
  2. Contents
  3. Acknowledgements
  4. Preface to the second edition
  5. List of tables and figures
  6. 1 Introduction
  7. 2 The research process
  8. 3 Researching ownership and media policy
  9. 4 Ethnography and observational methods
  10. 5 Content analysis
  11. 6 Critical Discourse Analysis
  12. 7 Analysing narratives and discourse schemas
  13. 8 Analysing photographs and video
  14. 9 Survey research
  15. 10 Focus group interviewing
  16. 11 Managing and analysing communication research data
  17. Glossary
  18. References
  19. Subject index
  20. Author/name index