The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book's application to business. Enhanced by Janet Morrison's characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement. Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments. New to this Edition:
- Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines
- All new case study type specifically exploring the changing business environment
- Increased emphasis on SMEs and born-global organizations
- 486 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Half-Titlepage
- Seriespage
- Titlepage
- Copyright
- Contents in Brief
- Contents
- List of figures
- List of tables
- Case study grid
- Author’s acknowledgements
- About the author
- Preface to the fourth edition
- Introduction
- Tour of book
- Digital resources
- List of abbreviations
- Part 1 Business in the global environment
- Part 2 Framing the business environment
- Part 3 Shaping international business activities
- Part 4 Confronting global challenges
- Appendix: Atlas
- Glossary
- Index
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Yes, you can access The Global Business Environment by Janet Morrison in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over 1.5 million books available in our catalogue for you to explore.