Il rosso Vodafone: analisi di un brand vincente
eBook - PDF

Il rosso Vodafone: analisi di un brand vincente

Daniele Scanferlato

  1. Italian
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Il rosso Vodafone: analisi di un brand vincente

Daniele Scanferlato

Book details
Table of contents
Citations

About This Book

E' difficile per una marca affermarsi come potenza internazionale, specialmente in un paese dove ci sono già molte marche stabili e affermate. Vodafone, una compagina di telecomunicazioni mobili nata nel 1982 nel Regno Unito e arrivata in Italia solamente nel 1994, acquistando Omnitel, ci è riuscita. Questa tesi studia gli aspetti comunicativi attraverso i quali questo nuovo brand si sia integrato alla perfezione nel mercato italiano e come abbia fatto a diventare leader in cosÏ pochi anni. Nel lavoro è analizzata la storia del brand in Italia per capirne la rivoluzione che c'è stata in questo settore e per capire che importanza possa avere la marca per i consumatori.

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Information

Publisher
Youcanprint
Year
2012
ISBN
9788866184799
Topic
Business
Subtopic
Biografie in ambito aziendale
Index
Business

Table of contents

Citation styles for Il rosso Vodafone: analisi di un brand vincente

APA 6 Citation

Scanferlato, D. (2012). Il rosso Vodafone: analisi di un brand vincente ([edition unavailable]). Youcanprint. Retrieved from https://www.perlego.com/book/2999806/il-rosso-vodafone-analisi-di-un-brand-vincente-pdf (Original work published 2012)

Chicago Citation

Scanferlato, Daniele. (2012) 2012. Il Rosso Vodafone: Analisi Di Un Brand Vincente. [Edition unavailable]. Youcanprint. https://www.perlego.com/book/2999806/il-rosso-vodafone-analisi-di-un-brand-vincente-pdf.

Harvard Citation

Scanferlato, D. (2012) Il rosso Vodafone: analisi di un brand vincente. [edition unavailable]. Youcanprint. Available at: https://www.perlego.com/book/2999806/il-rosso-vodafone-analisi-di-un-brand-vincente-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Scanferlato, Daniele. Il Rosso Vodafone: Analisi Di Un Brand Vincente. [edition unavailable]. Youcanprint, 2012. Web. 15 Oct. 2022.