eBook - PDF

Managing Strategy

Name: Managing Strategy
ISBN: 9781349243815

David C. Asch,

Cliff Bowman,

184 pages
English
PDF
Available on iOS & Android

eBook - PDF

Managing Strategy

David C. Asch,

Cliff Bowman,

About this book

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

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Yes, you can access Managing Strategy by David C. Asch,Cliff Bowman in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.