- 376 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Doing Business in Emerging Markets
About this book
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.
Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.
Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques.Â
This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.
Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques.Â
This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Doing Business in Emerging Markets by S Tamer Cavusgil,Pervez N Ghauri,Leigh Anne Liu in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Contents
- Praise for Doing Business in Emerging Markets, 3rd Edition
- About the Authors
- About the Case Study Authors
- Preface from the Authors
- Online Resources
- Part One Foundation Concepts
- 1 Emerging Markets – Setting the Stage
- 2 What is an Emerging Market?
- 3 Pathways to Economic Transformation: Common Characteristics of Emerging Markets
- Cases for Part One
- Hydrola – A French Company’s Expansion into Emerging Markets
- The Brazilian Little Way of Doing Business
- Çilek – An Emerging Market Company Goes Global
- The Janus Face of China’s Engagement in Africa – Stakeholder Perspectives
- Part Two Potential of Emerging Markets
- 4 What Makes Emerging Markets Attractive?
- 5 Assessing the Market Potential of Emerging Markets
- Cases for Part Two
- ATOM – An Italian family firm operating in Brazil
- Lenovo – The Global Challenger from an Emerging Market
- Chery Goes to Brazil – Challenges for an Automaker in an Emerging Economy
- Starbucks in Russia – Challenges and Opportunities in an Emerging Market
- Part Three Managing in Emerging Markets
- 6 Managing Operations in Emerging Markets
- 7 Negotiations and Conflict Management in Emerging Markets
- 8 A Bright – if Uneven – Future for Emerging Markets
- Cases for Part Three
- 1MORE – A Late-Mover Headphone Maker in China
- Can a Gorilla Sit Wherever It Wants? Best Buy Goes to Turkey
- Bottled Water Industry In Uzbekistan: Multinational and Local Firms
- Stora Enso – Corporate Reputation in an Emerging Market
- An Expatriate Management Experience in Thailand
- Author Index
- Subject Index