eBook - ePub

Qualitative Content Analysis in Practice

Name: Qualitative Content Analysis in Practice
ISBN: 9781446289921

Margrit Schreier,

280 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Qualitative Content Analysis in Practice

Margrit Schreier,

About this book

Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method.

In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through:

- creating a coding frame

- segmenting the material

- trying out the coding frame

- evaluating the trial coding

- carrying out the main coding

- what comes after qualitative content analysis

- making use of software when conducting qualitative content analysis.

Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis.

Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

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Yes, you can access Qualitative Content Analysis in Practice by Margrit Schreier in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.