eBook - ePub
Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
About this book
Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
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Yes, you can access Amazon by Natalie Berg,Miya Knights in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.
Information
Index
1-click shopping 23, 85, 115, 131, 132, 184–87, 266
3D printing 288
4-Star stores 75, 89, 113, 214, 266
15-minute city concept 46, 244
advertising 56–57, 158, 200, 219, 301
agility 11, 35, 36, 41, 85, 102
Alexa
‘Amazon’s Choice’ 158, 159
introduction 198
pandemic effects 57, 58
powered by Lex AI framework 194
rivals/competitors 202, 205–06
role in Amazon ecosystem 198
in stores 151, 228
third party integration 150, 200, 202–03
see also Echo devices
Alibaba 54, 78, 97, 105, 147, 180, 193, 233, 242, 267, 281, 290–91, 295
‘Always Day One’ philosophy 11, 299
AmazonBasics range 156–57, 162
Amazon Books stores 74, 75, 111, 112, 114, 217, 218
Amazon Business, B2B selling 288–89
Amazon ecosystem, role of voice technology 198, 199, 202
‘Amazon Effect’ 5, 76, 86, 204, 265
Amazon Fire see Fire phone; Fire tablet; Fire TV
Amazon Flex, independent delivery contractors 276–77
AmazonFresh online 129–31, 133, 134, 136
AmazonFresh Pickup 112, 144–45, 293
Amazon Fresh stores 55, 113, 135, 142, 143, 151–52, 228, 231
Amazon Go stores 142, 144, 145, 151
Amazon Hub services (The Hub) 104, 112, 262, 289
see also lockers
Amazon Key 294
Amazon Lex 194
Amazon mobile app
in Amazon stores 113, 151, 197, 213, 215, 224, 228, 231
Amazon Wallet 14
Dash Buttons 132, 187
fashion advice 169, 205
image recognition 221
Luxury Stores 54
order tracking 272
price checking barcode scanner 216, 217–18
QR code scanning to shop 115, 151
reach in UK 84
View in Your Room AR 223
A...
Table of contents
- 01 It’s an Amazon world
- 02 Why Amazon is not your average retailer: introduction to retail strategy
- 03 Pandemic pivots: how COVID upended the retail industry
- 04 Amazon’s pandemic power grab
- 05 The Prime ecosystem: redefining loyalty for today’s modern shopper
- 06 Retail apocalypse or rebirth?
- 07 End of pure-play e-commerce: Amazon’s transition to bricks and mortar retailing
- 08 Amazon’s grocery ambitions: create a platform to sell you everything else
- 09 Supermarkets: a brave new era
- 10 A private label juggernaut: here comes the squeeze
- 11 Technology and frictionless retail
- 12 AI and voice: the new retail frontier
- 13 Store of the future: how digital automation will enrich the customer experience
- 14 Redefining the store: shifting from transactional to experiential
- 15 Retail fulfilment: winning the customer over the final mile
- 16 The last-mile infrastructure
- Conclusion: peak Amazon?
- Index