eBook - PDF

Communico

Name: Communico
ISBN: 9788831352017

Linguaggi, immagini, algoritmi

Mario Ricciardi,

English
PDF
Available on iOS & Android

eBook - PDF

Communico

Linguaggi, immagini, algoritmi

Mario Ricciardi,

About this book

Nel libro si traccia un disegno ad ampio raggio della comunicazione, una dimensione culturale in cui convergono e si fondono saperi diversi. Numerose sono le voci prese in considerazione dall'autore – da McLuhan a Barthes, da Pasolini a Castells, solo per citarne alcuni – per analizzare, prima, i processi di civilizzazione dall'alfabeto alla tecnologia digitale e per mostrare, poi, come il sistema dei media prende possesso della società e come, nell'età dei consumi di massa, il ruolo critico dell'opinione pubblica è indebolito dal mercato e dalla pubblicità. Infine, l'attenzione si sposta sullo scatto che conduce ai nostri giorni: l'algoritmo è la tecnologia pervasiva e dominante, la personalizzazione operata dalla comunicazione digitale produce nuove forme di mitologie individuali.

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Yes, you can access Communico by Mario Ricciardi in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.