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About This Book
This book is invaluable for anyone interested in multivariate statistics, and has been extensively revised to reflect the ever-growing popularity of R in statistical analysis. All the main multivariate techniques used in Advertising, Archaeology, Anthropology, Botany, Geology, Palaeontology, Sociology and Zoology are clearly presented in a manner which does not assume a mathematical background. The authors' aim is to give you confidence in the use of multivariate methods so that you can clearly explain why you have chosen a particular method. The book is richly illustrated, showing how your results can be displayed in both publications and presentations. For each method, an introductory section describes the method of calculation and the type of data to which it should be applied. This is followed by a series of carefully selected examples from published papers covering a wide range of disciplines. You will find examples from fields you are familiar with. The data sets and R code used are available from our website, allowing you to repeat the analyses and explore the various approaches. This book has been written by the team that created the software titles Community Analysis Package and Ecom. The two programs have themselves been updated to run R code natively within them, and tips are given on how to use these programs to get the best presentation for your ideas.