CÓMO CREAR MARCAS QUE FUNCIONEN
eBook - PDF

CÓMO CREAR MARCAS QUE FUNCIONEN

Las herramientas de las grandes consultoras internacionales aplicadas al mundo de los emprendedores, pequeñas y grandes empresas

  1. 152 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

CÓMO CREAR MARCAS QUE FUNCIONEN

Las herramientas de las grandes consultoras internacionales aplicadas al mundo de los emprendedores, pequeñas y grandes empresas

About this book

La interacción constante con todos sus públicos, internos y externos, obliga a los gerentes y a los mandos medios de las empresas a tomar decisiones diarias sobre la creación, el uso y la implementación de su marca, tanto en la comunicación, como en el entorno corporativo. Ocurre algo parecido con los emprendedores que tienen un proyecto entre manos, y se encuentran ante la necesidad de crear y gestionar su marca. Obtener una noción general del Branding, brinda las herramientas necesarias para poder comprender y liderar en equipo, cualquier proceso de cambio o gestión de la marca, dentro de una empresa u organización. Este libro está pensado como material de apoyo y capacitación para emprendedores, pequeñas y medianas empresas. Una manera práctica de aprender y entender el enfoque y pensamiento de las consultoras internacionales de Branding, para poder encarar o liderar profesionalmente un proyecto de marca; o guiar el trabajo de los proveedores de diseño, comunicación y publicidad, con los que una empresa convive diariamente.

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Yes, you can access CÓMO CREAR MARCAS QUE FUNCIONEN by Alejo Sterman in PDF and/or ePUB format, as well as other popular books in Architecture & Architecture General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Nobuko
Year
2021
eBook ISBN
9789875845046
Topic
Architecture
Subtopic
Architecture General

Table of contents