Winning the Game with UX Design & CRO

Supercharging Your Website Design with Conversion Rate Optimization and UX Research

Alexander Rådahl, Alexander Rådahl Benz, Edward Benz

• Publisher: RÅDAHL
• Year: 2021
• Print ISBN: 9788293915003
• eBook ISBN: 9788293915010
• Topic: Design
• Subtopic: Marketing
• Index: Marketing

"If I had 1 hour to solve a problem […] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes." — Albert Einstein In Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl Benz draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website's user experience, in order to significantly improve conversion rate, click-through percentages and customer engagement metrics. In this invaluable user experience and CRO guide, you will learn 'real-world' tested methods that can be effectively applied around the globe by website designers, with any level of prior experience:

How to build websites that convert at optimum levels using CRO and UI UX Design, in a perfect marriage of web design, target audience identification and engagement

How to use the 5 main principles that will maximize your website conversion rate: clarity, simplicity, credibility, urgency and social proof.

Insider secrets about how CRO is used by tech giants like Uber, Airbnb, and Shopify… and how you can use the same approaches to exponentially expand your engagement.

The Top 3 CRO strategies that top website designers use to stimulate sales and visibility – UX research and optimization, sales funnel analysis and A/B testing.

The CRO tools that tech professionals use and how even beginning e-commerce business owners can use them to increase sales – Google Analytics, Google Search, Heap Analytics, Hotjar and more.

Whether you want to start experimenting with an upgraded website design, or need some inspiration for your next project, Winning the Game with UX Design & CRO has something for everyone. Get ready to take your web designs to another level by implementing these simple changes!

Winning The Game

5.

THE IMPORTANCE OF UX RESEARCH IN

THE DESIGN PROCESS

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"How to Get started with CRO: The Workbook" close, as I will

discuss many methods outlined in this chapter as exercises

in the Workbook!

You can get a free digital copy at radahl.no, or a physical

copy can be obtained there!

What is UX research, and why do we need

it in the design process?

In my opinion, most designers have a strong sense of

how they want their product to function and what features

they want. But designing without research is like building a

house without an architect's blueprints! The UX designer

examines the behavior and needs of users to create a

coherent design that encompasses all sides of the process.

So there is no getting away from talking to, researching, and

looking into who your users are and what their needs are.

In recent years, the process of doing proper UX research

has been put on the agenda for companies that want to

create a product that resonates with their customers and

users. Through this research, UX designers should create a

design that reflects how people want to use the product, not

only what they think is the best way to use it.

This chapter examines some examples of why UX

research is so essential for developing successful products

and provides you with some general guidelines on how to

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carry out appropriate UX research. Much has been written

about user experience research. However, many companies

still do not know precisely what this means or why we need

it to make our designs more effective and increase customer

satisfaction rates.

The importance of user testing

Designers and marketers are constantly looking for ways

to improve their work. It is often difficult to identify the

flaws in your design, and it can be hard to know where you

could have improved things. The best way to find out is to

test your plans and ideas with real people, so user tests

should be an essential part of any designer's process. ⁹⁴

Before you spend hours on a new project, you have

someone test different parts of it as you develop it.

Some of the things to test:

●Navigating through the site.

●Sign up for an account and log in.

●Testing of various features of the site/app.

Some of the best ways to perform user tests are:

●Invite people to test your website or app in

exchange for feedback.

●Create relevant surveys for what you are testing,

and try relevant users, preferably based on a person.

●Perform A/B tests of the features you want to

test. ⁹⁵

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●Friends, family members, colleagues, or others

who could be potential users of the site/app can try

to navigate through it while watching their

experiences.

User tests can help designers solve problems with UX

design by improving customer satisfaction rates and finding

ways to increase conversion rates. It helps them make

informed decisions about how they want to enhance

techniques before they spend hours working on something

that might not work as well as they expected. When done

correctly, user tests give valuable insights into what

customers are looking for, so the designer can quickly iterate

and get traction. ⁹⁶

The different types of...

Table of contents

• Dedication
• Preface
• The Winner Effect: How Success Changes Our Brains
• Introduction
• WHAT IS CONVERSION RATE OPTIMIZATION, AND WHY DOES IT MATTER?
• HOW TO GET STARTED WITH CRO
• HOW TO DESIGN FOR CONVERSION RATES
• COMMON MISTAKES DESIGNERS MAKE WHEN THEY STAY WITH CRO AND HOW TO AVOID THEM
• THE IMPORTANCE OF UX RESEARCH IN THE DESIGN PROCESS
• CONVERSION RATE OPTIMIZATION CASE STUDIES
• TIPS ON HOW TO IMPROVE YOUR WEBSITE’S CONVERSION RATES
• The way forward
• Sources