Presidents as Candidates

Inside the White House for the Presidential Campaign

Kathryn D. Tenpas

• Publisher: Routledge
• Year: 2021
• Edition: 1
• eBook ISBN:
  9781000526714
• Topic: Politics & International Relations
• Subtopic: American Government
• Index: Politics & International Relations

First published in 1998. Presidents as Candidates offers a truly unique treatment of the White House role in the re-election efforts of contemporary presidents since 1956. Throughout the volume, Kathryn Tenpas compares and contrasts these eight re-election efforts (from Eisenhower through Clinton). She considers the many unique differences and similarities of each White House-led effort. As with any good study, she considers the multitude of political, institutional and policy factors (domestic, economic and international) that affect the strategies and decisions made. She then develops a typology of three standard types of campaigns?victorious, defeated and takeover?that proves useful in understanding the re-election efforts.

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• Series Editor’s Foreword
• Acknowledgments
• Introduction Presidents as Candidates: Inside the White House for the Presidential Campaign
• Chapter 1 : Managing the President’s Campaign: Its Evolution 1956–1996
• Chapter 2 : Inside the White House for the President’s Campaign
• Chapter 3 : What Changes When the Campaign Begins?: Short-term Effects
• Chapter 4 : The President’s Campaign Committee
• Chapter 5 : The National Party Organization and Campaign Planning
• Chapter 6 : Implications of a White House-Centered Reelection Campaign
• Epilogue : Memorandum to the Next President Elected in the Year of the Millennium: What Works and What Doesn’t in a Reelection Campaign
• Bibliography
• List of Interviews
• Index