Tourism Marketing in Western Europe

Nikolaos Boukas, Dimitrios Stylidis, Nikolaos Boukas, Dimitrios Stylidis, Dimitrios Stylidis

• Publisher: CAB International
• Year: 2021
• Print ISBN:
  9781789248753
• eBook ISBN:
  9781789248777
• Topic: Business
• Subtopic: Hospitality, Travel & Tourism Industry
• Index: Business

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations.· Explores specific marketing strategies in Western-European countries' destinations.· Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

Table of contents

• Cover
• CABI Regional Tourism Series
• Title
• Copyright
• Contents
• Contributors
• Introduction
• 1. How Does Internet of Things (IoT) Affect Travel Experience?
• 2. Young British Tourists’ Tourism-related Information Sources
• 3. DMOs and Tourism Marketing Channels in Centre of Portugal
• 4. New Tourism Experiences and Mature Destinations: The Role of Participatory Planning in Repositioning a Southern Italy Destination
• 5. Comparison of International Tourist Profiles in the Spanish Wine and Olive Oil PDOs
• 6. Managing Hybrid Destinations: Challenges and Lessons from the Alps
• 7. Diversifying and Enhancing Mountainous Destinations through Rural Tourism: The Case of Kalavrita, Greece
• 8. US Tourists’ Food Neophobia and Their Local Food Experiences in France and Italy
• 9. Nazi Past and Destination Image: The Case of Linz, Austria
• 10. Being Online Off the Beaten Track: Rhythms of Connectivity and User-generated Content in the Marketing of Greenland
• 11. Promoting Intangible Cultural Heritage through Social Networks: A Case Study of the Fête De l’Ours in France
• Conclusion
• Index
• Backcover