
- 362 pages
- English
- PDF
- Available on iOS & Android
About this book
An award-winning study of how formal and informal public discourse shapes opinions
A foundational text of twenty-first-century rhetorical studies, Vernacular Voices addresses the role of citizen voices in steering a democracy through an examination of the rhetoric of publics. Gerard A. Hauser maintains that the interaction between everyday and official discourse discloses how active members of a complex society discover and clarify their shared interests and engage in exchanges that shape their opinions on issues of common interest.
In the two decades since Vernacular Voices was first published, much has changed: in the aftermath of the 9/11 terrorist attacks, US presidents have increasingly taken unilateral power to act; the internet and new media have blossomed; and globalization has raised challenges to the autonomy of nation states. In a new preface, Hauser shows how, in an era of shared, global crises, we understand publics, how public spheres form and function, and the possibilities for vernacular expressions of public opinion lie at the core of lived democracy.
A foreword is provided by Phaedra C. Pezzullo, associate professor of communication at the University of Colorado Boulder.
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Information
Table of contents
- Cover
- VERNACULAR VOICES
- Title
- Copyright
- Dedication
- CONTENTS
- List of Tables
- Foreword
- Series Editorâs Preface
- Preface 2022
- Acknowledgments
- Introduction: Forgotten Publics
- Chapter 1 The Public Voice of Vernacular Rhetoric
- Chapter 2 Discourse, Rhetorical Discourse, and the Public Sphere
- Chapter 3 Civic Conversation and the Reticulate Public Sphere
- Chapter 4 Reading Public Opinion from Vernacular Rhetoric
- Chapter 5 Narrative, Cultural Memory, and the Appropriation of Historicity
- Chapter 6 Reshaping Publics and Public Spheres: The Meese Commissionâs Report on Pornography
- Chapter 7 Technologizing Public Opinion: Opinion Polls, the Iranian Hostages, and the Presidential Election
- Chapter 8 Democracyâs Narrative: Living in Rooseveltâs America
- Chapter 9 The Rhetoric of Publicness: Theory and Method
- Appendix I: Chronology of Hostage Developments
- Appendix II: Chronology of the 1980 Campaign
- Notes
- Bibliography
- Index
- ABOUT THE AUTHOR