eBook - PDF

Innovation and Export

Name: Innovation and Export
ISBN: 9781119881537

The Joint Challenge of the Small Company

Manon Enjolras,

English
PDF
Available on iOS & Android

eBook - PDF

Innovation and Export

The Joint Challenge of the Small Company

Manon Enjolras,

About this book

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

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Yes, you can access Innovation and Export by Manon Enjolras in PDF and/or ePUB format, as well as other popular books in Économie & E-commerce. We have over one million books available in our catalogue for you to explore.