Events Management
eBook - PDF

Events Management

Principles and Practice

  1. 363 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Events Management

Principles and Practice

About this book

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: • Concepts and Management: including entrepreneurship and human resource issues • Finance and Law: including costing, project management and risk management • Marketing and Media: including social media, multimedia technology, sponsorship and PR • Preparation and Operation: including logistics, design, crowd control and conventions • Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

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Information

Publisher
Goodfellow Publishers
Year
2022
Print ISBN
9781915097194
9781915097217
Edition
4
eBook ISBN
9781915097200
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover
  2. Title page
  3. Contents
  4. 1 Introduction to Events Management
  5. 2 Events Destinations Management
  6. 3 Event Entrepreneurship
  7. 4 Human Resource Management
  8. 5 Financial Management in the Events Industry
  9. 6 Costing, Pricing and Capital in the Events Industry
  10. 7 Project Management and Financing
  11. 8 Risk Management and Safety
  12. 9 Event Sponsorship
  13. 10 Marketing, Communications and Public Relations
  14. 11 Brand Co-creation and Social Media
  15. 12 New Multimedia Technology for Events Organisers
  16. 13 Events Assessing, Planning and Monitoring
  17. 14 Event Logistics
  18. 15 Event Production, Design and Lighting
  19. 16 Crowd Control and Crowd Dynamics
  20. 17 Expos, Conferences and Conventions
  21. 18 Sustainable Festivals and Events
  22. 19 Long-Term Legacy and Impacts
  23. 20 Sports Events
  24. 21 Evaluation and Impact of Events
  25. 22 The Future of the Events Industry
  26. Index

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Yes, you can access Events Management by Razaq Raj,Tahir Rashid in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over 1.5 million books available in our catalogue for you to explore.