Rethinking luxury business
eBook - ePub

Rethinking luxury business

  1. 264 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Rethinking luxury business

About this book

Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.

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Yes, you can access Rethinking luxury business by Collectif in PDF and/or ePUB format, as well as other popular books in Economics & Economic Theory. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Editions L'Harmattan
Year
2020
eBook ISBN
9782336890975
Topic
Economics
Subtopic
Economic Theory
Index
Economics

Table of contents

  1. Cover
  2. 4th of cover
  3. Copyright
  4. Title
  5. Market and Organizations
  6. Summary
  7. RETHINKING LUXURY BUSINESS AND THE ECONOMY IN THE EXPERIENTIAL AND DIGITAL ERA GENERAL PRESENTATION
  8. HOW CAN THE ART OF LIVING (ART DE VIVRE) MAKE THE FRENCH LUXURY INDUSTRY UNIQUE AND COMPETITIVE ?
  9. MASTERING THE DIGITAL TRANSFORMATION AS A HERITAGE LUXURY FASHION BRAND
  10. BUILDING A LUXURY BRAND ON INSTAGRAM : THE CASE OF DELVAUX
  11. LUXURY CONNOISSEURS AND TWITTER : AN EMPIRICAL STUDY OF RELATIONSHIP BETWEEN VOLUME OF TWEETS FROM LUXURY BRANDS AND THEIR STOCK PRICE RETURNS IN THE US
  12. SUSTAINABILITY IN THE LUXURY FASHION SUPPLY CHAIN : MILLENNIALS’ PERCEPTION
  13. A CONCEPTUAL FRAMEWORK ON THE INFLUENCE OF AUTHENTICITY AND RARITY ON LUXURY BRAND VALUE
  14. DIGITAL CHANNELS AND DISTRIBUTION IN LUXURY MARKET
  15. INNOVATIVE IN-STORE ICT MARKETING SOLUTIONS FOR AN ENHANCED LUXURY SHOPPING-EXPERIENCE
  16. THE LUXURY VALUE IN THE AI ERA. A NEW “QUALITY GROWTH PARADIGM” IS BORN!
  17. LE ROLE DES REPRESENTATIONS DANS LE VECU EMOTIONNEL DE « L’EXPERIENCE DU LUXE » ET SON EVALUATION : UNE ETUDE EXPLORATOIRE AUPRES D’UNE CIBLE JEUNE GRAND PUBLIC
  18. MARCHE ET ORGANISATIONS L’HARMATTAN
  19. Address