CHAPTER 15
Adam, Junior Strategist, age 24
Average smoking speed per cigarette: 5 minutes 41 seconds
Average reading speed: 271 words per minute
Chapter length: 5,68 Ć 271 = 1 539 words
Childhood dream: I wanted to be a professional soccer player.
Most limiting habit: I am addicted to my cellphone.
REPLACE
SCREEN TIME
WITH FACE
TIME
On Friday evening, 21 June 2019, I was invited by Marnus Broodryk, a dynamic young South African entrepreneur, to speak at one of his sme.africa events in the Western Cape. The event took place at Mothership Studios, the home of our countryās most prolific Afrikaans rock star, Karen Zoid.
The setting was beautiful, the recording studio filled with old art deco couches, chairs, carpets, low-hanging antique lights and a small stage, with images projected onto the black wall behind it. It truly felt as if we were in the womb of the mother of all creation.
I was grateful for the chance to share my insights as an entrepreneur, gathered over the 40 years since setting out on this journey as a 12-year-old newspaper delivery boy. Because every time that I am afforded these opportunities to give, it grows me even more in return.
The evening was opened by Karen performing a few of her songs. Marnus followed by sharing five key learnings from his past year over the course of 20 emotionally charged minutes, where he bared his own soul, setting the stage for me to deliver my one-hour keynote.
My talk gave context to my background, my challenging upbringing, the growth journey of our business, Joe Public, our bankruptcy, my turning point in my life, finding my purpose in 2007, applying the principle of purpose to our business and systematically rebuilding our enterprise over the course of the past decade, to becoming a leading force in our industry.
My presentation is an ongoing rhetoric that I advocate broadly on a daily basis: That we are in business to deliver on a purpose far more important than profit. That money may be the lifeblood of business and that without it any business will die, but that we donāt wake up every morning thinking we must make blood.
At the end of the talk, Marnus in closing announced a little surprise to the audience: āPepe will now perform a song he wrote for his wife Heidi, together with Karen.ā
It was an idea Marnus had on my arrival a few hours earlier, and one I couldnāt refuse. Because not only am I a closet rock star, I have also been a closet fan of Karen since meeting her by chance backstage after a Watershed gig, back in 1995. Until that day, I hadnāt personally seen her in 20 years, and the opportunity to perform one of my own songs with her was an added bonus to what was already an incredible evening.
And so we closed with an Afrikaans love song which I wrote many moons ago, long before that moonlit night in the little dorp of Philadelphia, behind the Durbanville koppies.
Ek sit hier op my stoep
ses biere en ān boep.
My buurman laaik my vrou,
maar syās te jonk vir jou.
Ek weet nie wat om te doen nie
maar ek sal meer probeer.
In my huis dra ek die broek,
maar my vrou sy kies die kleur.
Koningin van my hart
hou daarvan om my te tart.
Ek dra jou op my hande,
dan steek jy my in die skande.
Vlamkop van my,
my hart is aan die brand.
Maar as ek myself weer kry
dan eet ek uit jou hand.
Herfsmiddae
in die winterson,
drink ek aan jou
my liefdesbron.
Winteraande,
lang ure,
le ons tussen
vier mure saam.
Lenteoggende
proe jy vars,
met elke sonsopkoms
ān nuwe dag.
Somermaande
langer dae,
om saam te wees
bymekaar.
Gemaak uit my ribbebeen
laat jy my harde bene kou.
Maar ek laat jou nooit alleen,
want jy, jy is my vrou.
Ek weet nie wat om te doen nie,
maar ek sal meer probeer.
In my huis dra ek die broek,
maar my vrou sy kies die kleur.
In my huis dra ek die broek,
maar my vrou sy kies die kleur.
It was another one of those experiences in time that will be filed in my memory bank of special moments.
Yet over the weeks to follow, one key insight shared by Marnus during his presentation kept on playing over and over like a stuck record in my head: āThe person most successful in future, will be the one least on his or her cellphone in the present.ā
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