Agricultural Communication is lifeline of agriculture. Communication intervention is phenomental for agricultural development. Without an effective communication system agriculture itself would be in jeopardy. Well thought out. Effective, perspective-based and meaningful communication intervention is a must for development of sustainable agriculture. Since agricultural development is inevitably linked with rural development, communication intervention in the former sector would articulate into the latter. India-in fact, the Real India-dwells in villages. Rural development basically articulates in the meaningful development of most of India. Rural character of India and agriculture at the heart of rural India represent soul of India. The book presented to the academic world of agricultural communication attempts to explore many opportunities for sustainable agriculture and rural development applying the many facets of communication intervention. Trends in agricultural extension, participatory rural appraisal, community radio, cyber extension, technology adoption, role of ICT, sustainable development models, ITK, Utility of mass media, poverty alleviation, knowledge management, communicational attributes, communicational behavior, animate energy, gender-based development, public âprivate partnership, etc. are some of the crucial issues elaborated in different chapters contributed by eminent scholars active in the field of communication and rural development. This book could be regarded as one of the landmark publications in communication interventions for sustainable agriculture and rural development.

- 345 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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AgriculturaTable of contents
- Cover
- Preface
- List of Contributors
- 1. Concept and Strategies Toward Sustainable Rural Development
- 2. Community Radio as an Alternative Tier of Broadcasting: Scripting a New Role for Development
- 3. Cyber Extension: A New Extension Approach for Sustainable Rural Development
- 4. Extent of Adoption of Recommended Water Management Practices by the Beneficiary Farmers of Participatory Irrigation Management Society of Mehsana District, Gujarat
- 5. Role of ICT in Higher Education and its Challenges in Developing Nations
- 6. Agricultural and Sustainable Development Models
- 7. Indigenous Technical Knowledge (ITK) for Sustainable Agriculture Development in Chhattisgarh
- 8. Using Information and Communication Technologies for Agricultural Extension in India
- 9. Emerging ICTs and their Potential in Fortifying Small Scale Agriculture in India
- 10. Sustainable Rural Development through Forward and Backward Integration and Technological Intervention in India
- 11. Animate Energy in Mountain Agriculture: Womenâs Critical Role in Food Production in the Central Himalayas
- 12. Utility of Mass Media in Agriculture Extension
- 13. Sustainable Agriculture: A Pathway for Poverty Alleviation
- 14. Expert System: An Effective Tool for Knowledge Management in Agriculture
- 15. Adoption and Large Scale Plantation of Populus deltoides under Agroforestry in Vaishali District of Bihar
- 16. Adoption of Tribal and Non-Tribal Farmers about Coriander Production Technology
- 17. Adoption of Pulses Production Technology in Arid Region of Rajasthan
- 18. Extent of Adoption of Soil and Water Conservation Practices by the Farmers in Watershed Development Project Area
- 19. Agroforestry and Livestock in the Development of Sustainable Mountain Agriculture
- 20. Communicational Attributes of the Recommended Cauliflower Growers
- 21. Mobile Telephony: Catalysing Agriculture and Rural Development in India
- 22. Role of Community Radio in Rural Development in India
- 23. Adoption Behaviour of Improved Cultivation Practices for Pigeonpea Growers: A Study of Jaunpur District, U.P.
- 24. Communication Behaviour of Rural Women towards Traditional Health Care Management of Common Infant Diseases
- 25. Mobile SMS as Tool of Agri-Information for Hill Farmers of Uttarakhand: An Analysis
- 26. Trends in Agricultural Extension: A Panorama
- 27. Participatory Rural Appraisal for Sustainable Rural Development
- 28. Community Radio Pantnagar: An Experiment of Development Support Communication
- 29. Communication Centre of Pantnagar University: A Unique Model of Communication Intervention for Education and Development
- 30. Impact of Community Radios in Rural Development: An Overview
- 31. An Initiative in Private Public Partnership by Indo-Dutch Horticulture Technologies Pvt. Ltd.: A Study of Constraints and Opportunities
- Index
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Yes, you can access Agricultural Communication: Opportunities for Sustainable Agriculture and Rural Development by Singh, Vir in PDF and/or ePUB format, as well as other popular books in TecnologĂa e ingenierĂa & Agricultura. We have over 1.5 million books available in our catalogue for you to explore.