Consumer Oriented Agricultural Marketing
eBook - PDF

Consumer Oriented Agricultural Marketing

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Consumer Oriented Agricultural Marketing

About this book

Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four "P" Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.

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Yes, you can access Consumer Oriented Agricultural Marketing by Shukla, Ruchira in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Agriculture. We have over one million books available in our catalogue for you to explore.

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