About this book
'Digital marketing Insights' is an edited book, which include reputed research chapters concerning digital world. This book has described the importance of digital marketing in the recent era of competition. It's a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. This book would be helpful for the business institutions to bring out actual requirement and needs of the customers and how the needs should be satisfied through the digital marketing in short time and less cost. The book contains different aspects of digital marketing in the form of research chapters in which problem as well solution has been discussed. The authors whose contributing their articles are belong to the well-developed institutions with vast knowledge of their subject. Hence, the book would be helpful to complete the ample need of marketers for acquiring the customers in different situations of the market.
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