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Creatividad y generación de ideas
Estudio de la práctica creativa en cine y publicidad
Matilde Obradors Barba
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- 252 pages
- Spanish
- PDF
- Available on iOS & Android
eBook - PDF
Creatividad y generación de ideas
Estudio de la práctica creativa en cine y publicidad
Matilde Obradors Barba
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About This Book
La creatividad es una facultad humana cuyo estudio es reciente. El presente libro aborda en su primera parte los conceptos de creatividad e imaginación, la concepción de "genio", el proceso artístico y el proceso científico desde una perspectiva histórica, así como las aproximaciones actuales a las características de la persona creativa y a los procesos de generación de ideas. En la segunda parte, a través de las declaraciones de cineastas y publicitarios, el libro proporcionará al lector una inmersión en la vivencia de la creatividad. Así mismo, es una guía para el estudio sistemático de la práctica creativa.
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