AI Strategy for Sales and Marketing
eBook - ePub

AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

About this book

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

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Yes, you can access AI Strategy for Sales and Marketing by Katie King in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2022
Print ISBN
9781398622333
eBook ISBN
9781398602014
Edition
1
Topic
Business
Subtopic
Business Strategy
Index
Business

Index

Note: page numbers in italic indicate figures or tables
5G 146, 157–58
Vietnam’s telecoms providers 158–59
5-in-1 Lash Genius 82
above the line marketing 58
Academic integrity 185
access to tech 242
accountability 239–40
Acoustic 42–43
acquisition costs 38, 69
Acrolinx 43
action 62
ad spend 89
Ada/Ada Goes To School platform 187, 192
adaptive learning 189, 190
systems 185
Adobe 78
adoption 6, 32, 127, 224, 245
AI Adoption in the Enterprise report (2021) 184
integrated delivery model 225
pace of 218
and superior business outcomes 32
see also mainstream adoption
Advertima 79
Advertising Value Equivalent (AVE) 64
advertising
cost effective 90–91
tools 67
Affectiva 52
agility 212, 223, 248, 229
AI algorithms 125
bias 90
ceiling 238
misuse 250
AI and the Future of Learning: Expert Panel Report 184
AI avatar 93
AI Council Roadmap 176
AI in tertiary education report 185
AI Journal, The 38
AI-Mediated Conversations 58
AI native 14
AI Predictions survey 3
AI revolution, next 249
AI solutions 18
AI startups 18, 20
AI tools 21, 32–69
AI-enabled marketing automation 57
available tools 33–34
Comm tech and decision augmentation 64
emotionally intelligent chatbots 37–38
and events 36–37
examples from hospitality 49–51
food chain to strategy 64–65
human reasoning, replicate 34–36
human side 51–52
for long-term advantage 57–60
minimizing daily minutiae 39–4...

Table of contents

  1. About the author
  2. Acknowledgements
  3. 01 AI and the future of work and society
  4. 02 Strategic AI tools for marketing, sales and CX
  5. 03 How AI is reshaping the world of retail and hospitality
  6. 04 Driving change in the automotive and manufacturing sectors
  7. 05 Optimizing AI data insights in finance, law and insurance
  8. 06 Revolutionizing customer support in the telecoms sector
  9. 07 New economic model for the robot revolution
  10. 08 A framework for AI success
  11. 09 Flourish or self-destruct?
  12. Index