- 157 pages
- English
- PDF
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Information
Print ISBN
9783869558806
Edition
1Table of contents
- Contents
- List of Figures
- List of Tables
- List of Abbreviations
- Introduction
- Analytical-rational navigators versus intuitivesailors: Characteristics and styles in strategicplanning
- Environmental Scanning using causality-basedscenario techniques
- Causality-based impact factor analysis in theGerman consumer cosmetics market
- Institutional and company variables’ influence oncorporate performance in a cross-country analysis
- Integration of empirical causality analysis in thestrategic planning process
- Conclusions
- Appendix A
- Appendix B
- Appendix C
- Appendix D
- References