Wissensmanagement und Innovation
eBook - PDF

Wissensmanagement und Innovation

Grundlagen, Integration und Referenzmodellierung im Business-to-Business-Marketing

,
  1. 320 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Wissensmanagement und Innovation

Grundlagen, Integration und Referenzmodellierung im Business-to-Business-Marketing

,

About this book

"Wie muss Wissen im Innovationsprozess in Unternehmen des Business-to-Business-Bereichs organisiert werden, damit das Innovationsmanagement marktorientiert gestaltet werden kann?" Gerade vor dem Hintergrund der aktuellen Herausforderungen im Zusammenhang mit Big Data und Industrie 4.0 wird die Beantwortung dieser Frage zu einem zentralen Element der Wettbewerbsfähigkeit. Dabei ist insbesondere das Wissen von Anwendern und die Rolle der Informationsverarbeitung und der sie tragenden Informations- und Wissensinfrastrukturen von großem Interesse. Es geht dann um die Gestaltung einer kooperativen Wissensdynamik durch ein Zusammenführen verschiedener Disziplinen im Rahmen eines das Marketing unterstützenden Informations- und Wissensmanagements. In der nun vorliegenden zweiten, erweiterten und aktualisierten Auflage ergänzt Paul Nikodemus seine Untersuchung um folgende Themenschwerpunkte: • Disruptive und Smart Innovation• Data Driven B-2-B-Marketing• Innovationsmanagement im Studium• Lernprozessorientiertes Wissensmanagement

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Wissensmanagement und Innovation by in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Cuvillier Verlag
Year
2017
Print ISBN
9783736992863
eBook ISBN
9783736982864
Edition
2

Table of contents