New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

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• Publisher: Cuvillier Verlag
• Year: 2016
• eBook ISBN:
  9783736982888
• Print ISBN:
  9783736992887
• Edition: 1

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).

Table of contents

• Table of Content
• Table of Figures
• List of Tables
• DANKSAGUNG
• SUMMARY
• INTRODUCTION
• A SYSTEM-ORIENTED VIEW OF THE BUSINESS MODEL CONCEPT – A LITERATURE REVIEW
• CONTRIBUTION OF SYSTEMS THINKING TO BUSINESS MODEL RESEARCH AND BUSINESS MODEL INNOVATION
• CURRENT RESEARCH PRACTICE ON BUSINESS MODELS AND BUSINESS MODEL INNOVATION: A REVIEW OF AN EMERGING RESEARCH FIELD
• ACTION CASE STUDY – A RESEARCH STRATEGY BASED ON ABDUCTION FOR RELEVANT AND RIGOROUS MANAGEMENT RESEARCH
• USING ACTION CASE STUDY RESEARCH TO EXPLAIN BUSINESS MODEL INNOVATION – EXPERIENCE FROM PHARMACEUTICAL, DEFENSE, AND ENERGY INFRASTRUCTURE
• SYNTHESIS
• Appendix