The gathering of state intelligence is not usually considered a form of care. In this chapter, however, I will consider the brief collaboration between Mass Observation and the British Ministry of Information (
MoI) to elaborate ways in which Mass Observation attempted to influence the Ministry and performed an ambivalent form of care on the home front under contract with
Home Intelligence beginning in April 1940. At that time, the German occupation of Denmark and Norway punctuated a period of anticipation on the home front and marked the beginning of a heightened crisis. In response to the rumour and apprehension that flourished in a âfast-moving sequence of military disastersâ
1 initiated that spring, including the taking of Paris, the evacuation from Dunkirk and the passage of the Emergency Powers Act at home, the MoI Home Intelligence division increased the frequency of its reports that tracked the indistinct object of home front morale to predict and to shape it. The tasks of Home Intelligence were initially imagined and brought into being by its director, Mary
Adams, formerly a producer for BBC television. Acknowledging two forms of public resistance, both material and mental, it was the role of Home Intelligence to deal with the latterâs emotional and rational resistances.
2 Adams determined that Home Intelligence must locate the sources of these resistances and keep its hand on the pulse of public opinion and feeling, monitoring their flux in response to events as they occurred to ensure that official publicity campaigns would resonate and intervene in ways favourable to the war effort.
3 Home Intelligenceâs constant assessment of the publicâs morale was supported by a vast and partially covert network that extended beyond their own
Regional Information Officers (
RIOs), who reported on casual conversations and behaviour in public spaces. The
Wartime Social Survey (
WSS), conducted by the National Institute for Economic and Social Research, also furnished critical information collected in door-to-door interviews that were analysed using social scientific methods. Postal censors made reports to RIOs based upon their perusals of letters, and the BBC passed on information derived from its listener research surveys. Political parties, the London Passenger Transport Board, the
Citizenâs Advice Bureau and even the Brewersâ Society were called upon to provide responses to Home Intelligence prompts.
4 As noted, Mass Observation began a series of contracts to furnish Home Intelligence with reports on various subjects from the spring of 1940. This monitoring machinery was dispersed into minute spaces of everyday interactions. For instance, a small discouraged comment made during a visit to a local shop might be incorporated into these reports, as individuals whose employment brought them into concentrated daily interactions with others had been recruited to respond to inquiries about âthe feelings of those with whom they came into contactâ.
5 Adamsâs proposal to contract Mass Observation for Home Intelligence met with initial hesitation within the Ministry, since some considered the organization to be subversive. Indeed, several of Mass Observationâs key investigators and organizers had involvements with the Communist Party (Brian Allwood, Kathleen Box, Jack Fagan, Celia
Fremlin, Charles
Madge, Nina Masel, Henry Novy and John Sommerfield), trade union and other leftist groups. In response, Adams offered that it was crucial to distinguish between
subversion and criticism, the latter of which could be valuable. In any case, she wrote,
I myself am satisfied that the machinery provided by Mass Observation will supply us with the facts we need, and that as a fact-finding organisation Mass Observation is âneutralâ. But no man of Harrissonâs temperament and drive can be without ideas and even convictions. It is for us to use his findings and not his opinions. I believe, with supervision, we can do this.
In attempting to assuage the Ministryâs concerns about Mass Observationâs perceived
politics, Adams nevertheless resorted to saying that contracting the organization would enable the Ministry to control them: âIt would be useful if their resources were mobilised for our purposes rather than for their own,â she argued.
6 Mass Observation was contracted and, by September, the Ministry reported, âIn emergency, Mass Observation is the most valuable piece of machinery Home Intelligence possesses.â
7 Thus, Mass Observation was for a time an integral part of the network Home Intelligence managed, a network that it referred to internally as a â
morale barometerâ. Its reports were concerned with what people did, said and presumably thought, and yet they were often structured by apprehension about how civilians felt. The MoI considered the information that Home Intelligence provided to be integral to the departmentâs work and management of the âfive menaces to public calmâ: fear, confusion, suspicion, class-feeling and defeatism.
8 According to a Ministry review of Home Intelligence, Mass Observation reports
directed attention to matters of particular topical importance and have supplied information as to the way in which the public is reacting to the news of the day, to public statements, and to the Ministryâs publicity measures. These reports have been used at the Ministryâs daily Press conferences; they have afforded evidence of need of information on many current problems, and have led the Ministry to promote broadcasts, to improve leaflets, to correct defects in distribution etc.
9 Morale barometer was an animating metaphor for Home Intelligenceâs vast observational machinery. Both
Adams and
Mass Observation used this atmospheric term,
10 but Mass Observation likely borrowed from BBC Listener Research nomenclature of the âlistening barometerâ
11 when calling for such a mechanism in the preface to their book-length study of the first four months of the
war.
War Begins at Home opened with: âWe believe, basing our belief on much evidence ⌠that one of the vital needs now in this war is that the Government should be fully aware of all the trends in civilian morale. They need an accurate machine for measuring such trends; a war barometerâ.
12 Due to her friendship with Harrisson, Adams was familiar with Mass Observation, which had previously done intermittent work for the MoI, including a request for the analysis of the red morale posters in 1939 that Mass Observation fulfilled despite the arrangementâs sudden cancellation. Thus, Mass Observation was contracted to provide reports to the MoI throughout the blitz
13 on a vast array of subjects, from civilian sleep troubles, to reactions to events, to civiliansâ use of leisure time. Such reports informed those that Home Intelligence in turn produced and disseminated as part of the Ministryâs communications tasks of âsystematically making recommendation to government, producing unique, lengthy, detailed and generally accurate weekly reports on public opinion and public spiritsâ.
14 According to a MoI document, Mass Observationâs study of morale in Londonâs East End during the blitz âprovided much of the basis for action taken in evacuating women and children from Thames-side boroughs. Had Home Intelligence relied on its random contacts, the picture would have been overdrawn and a false impression produced.â
15 The story that documents in the Mass Observation Archive suggestively tell about the organizationâs tenure as an intelligence-gathering limb for the MoI has personal dimensions. As noted in the introduction, Mass Observation was a movement involving numerous participants across the country, who would have unevenly shared the goals that its early work articulated through its internal reports, publications and correspondence. Much of this was directed by its organizers and full-time investigators, and participants were not aware that the
material was being reported to
Home Intelligence. In many ways, the watchful caregiving that this chapter describes with respect to Mass Observationâs intelligence activity can be attributed to
Harrissonâs belief that the war was necessary (many full-time observers were anti-war), and it was he who negotiated and managed Mass Observationâs formal relationship with the MoI. The contract with Home Intelligence was certainly not the sole reason for the dissolution of Harrisson and Charles
Madgeâs dynamic collaboration, but their disagreement about what it would mean for Mass Observation was a decisive breaking point. For Madge, reporting to the Ministry skirted too close to spying on the public and risked Mass Observationâs principle of independence. While Harrissonâs tendency towards self-publicity that his biographer says was often ascribed to him
16 may have played part in his stubborn insistence to tie Mass Observation with
government, the contents of the archive do not rule out self-promotion but nevertheless suggest there was more animating Harrisson and give insight into motivations that remained faithful to the movementâs interest in the making of a vibrant public sphere in Britain. These contracts presented Harrisson with a new route through which he could further Mass Observationâs objectives, critique leadership that was out of step with the lives of ordinary people, and inform policy that was responsive to broad lived experience rather than to paper plans. In doing so, Harrisson attempted to influence a more caring and participatory form of governance. To the extent that these efforts involved such close surveillance which hoped to penetrate the most intimate feelings of individuals, the implications of these activities remain politically ambivalent and furnish Nick Hubbleâs concern that Mass Observationâs social therapeutic approach may have at times blurred into a form of social engineering.
17 Due in part to Home Intelligenceâs provisional adoption of Mass Observationâs concerns and theories of morale, opinion and rumour, much routine intelligence gathering and interventions into conduct that concerned morale was performed within a caregiving modality that was pastoral in character, exhibiting commitment to a secularized form of ...