Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.

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Cengage Learning EMEA

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Index

Cover
Brief Contents
Contents
Preface
About the Authors
Part 1: Entrepreneurship: A World of Opportunity
Part 2: Starting from Scratch or Joining an Existing Business
Part 3: Developing the New Venture Business Plan
Part 4: Focusing on the Customer: Marketing Growth Strategies
Part 5: Managing Growth in the Small Business
Cases/Video Cases
Index

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Yes, you can access Small Business Management by Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

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