Graphic Design Solutions
About this book
GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.
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Information
Table of contents
- Cover
- Contents
- Preface
- About the Author
- Acknowledgments
- Chapter 1: Introduction: The Graphic Design Profession
- Chapter 2: Quickstart: Graphic Design Basics
- Chapter 3: Typography
- Chapter 4: The Design Process
- Chapter 5: Concept Generation and Creativity
- Chapter 6: Visualization, Icons, and Color
- Chapter 7: Composition
- Chapter 8: Proportional Systems, the Grid, and Brochure Design
- Chapter 9: Posters
- Chapter 10: Book Covers
- Chapter 11: Branding and Visual Identity
- Chapter 12: Advertising
- Chapter 13: Web, Mobile, and Motion Design
- Chapter 14: Package Design
- Chapter 15: The Portfolio and Job Search
- Glossary
- Online Resources
- Index: By Subject
- Index: Agencies, Clients, Creative Professionals, and Studios
