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Speechwriting
Speechwriting
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📖 Book - PDF

Speechwriting

The Expert Guide
Simon Lancaster
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pages
288 pages
language
English
format
ePUB (mobile friendly) and PDF
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Unavailable in your region
📖 Book - PDF

Speechwriting

The Expert Guide
Simon Lancaster
Book details
Table of contents
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About This Book

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

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Information

Publisher
The Crowood Press
Year
2018
ISBN
9780719828683
Topic
Personal Development
Subtopic
Communication & Public Speaking

Table of contents