Part 1
The opportunities and barriers to fewer, better meetings
In the Preface we outlined at a high level the cost of meetings to organizations in general.
In Part 1 we will show you how to identify the real cost of meetings in your specific organization and how to use this to build the business case for change and for investment in improving your meetings.
Although the principles that follow are relatively simple, it can be surprisingly hard to change your meetings culture. This is because having too many meetings is often a symptom of some deeper underlying corporate cultural beliefs and practices.
We will help you to understand and find ways of dealing with these underlying problems to sustain your move to fewer, better meetings.
• Chapter 1 – The best business case you never made
• Chapter 2 – The rest of the iceberg
Chapter 1
The best business case you never made
| | Actions – put together a business case for improving meetings in your organization |
| | Target – raise your own and your organization’s awareness of the cost of meetings and the opportunity to improve |
As we have already seen in the Preface, the total cost of meetings to organizations in general is huge.
However, in building a business case and being credible in proposing change, we need to be specific about the impact on our own organization. While many people think they attend too many meetings, the total cost of these meetings is often hidden in individual budgets and the salaries and expense budgets of those who attend.
It is tempting to jump right in and try to improve your meetings but we have found it to be essential to put together a proper business case for four key reasons:
| 1. | The numbers are usually startling and this can help build the energy and the desire to change |
| 2. | It requires quite significant effort to change our culture around meetings. We are not going to achieve this just by running a few meetings training sessions, so we need to build a proper business foundation for the investment and effort involved |
| 3. | If we are going to get priority for this initiative, we need to be able to see a significant payback. Think of this project as similar in scale and return to opening a new office, launching a significant new product or service, or massively improving the performance of a factory. Imagine yourself pitching for investment at this level |
| 4. | Any quality improvement exercise should start with a measure. Start by calculating the cost and quality of your meetings and raising awareness with your colleagues. This will also give you a “before” measure against which to evaluate the success of your changes |
Luckily this information about meetings is not hard to find.
The costs of meetings fall into two categories: direct costs and consequent costs.
For the purposes of this book we will define “meetings” as including more than two people either face to face or through technology – conference call, video, or web meeting. We exclude one-to-one meetings as many of the principles later in the book will not apply to these conversations.
In this chapter, we will use examples at an organizational level; you can also take these principles to put together a business case just for your own meeting or at a departmental level.
Direct costs
Direct costs include:
| • | The salary costs of attendees |
| • | The salary costs of preparation and travel |
| • | The expenses involved in running the meeting |
These are relatively easy to find.
1. Salary costs of attendees
First, find the number of people in your organization who are regularly attending meetings. Most people attend some meetings, but the real problems and opportunities for improvement are likely to be among your managerial and professional populations. This will often be the top 10–15 percent of people in your organization (depending on your industry and business).
Almost everyone attends some meetings but you will get most benefit by keeping it simple and focused on this more senior group. They are also the people who drive the meetings attended by most of the rest. If you can change the way they work the approach will trickle down as they realize the benefits and change their behaviors around meetings. This way you will influence everyone else too.
Second, calculate the average cost of these people. Your payroll or HR people will have this information.
We know from our own research that the average cost of employment (salary, social charges, and other direct costs of employment) of a manager or professional person in Europe or the USA is about $100,000 (at 2017 rates). It is worth finding out the actual figure for your business – for several of our clients’ their corporate average for these populations has been above $200,000.
Third, ask your people two simple questions:
Think about the meetings you attend where there are more than two people present – whether that is face to face or virtua...