Rethinking the Future

Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World

Alvin Toffler, Heidi Toffler, Rowan Gibson

• Publisher: Nicholas Brealey Publishing
• Year: 2011
• Print ISBN: 9781857881080
• eBook ISBN: 9781857884623
• Topic: Business
• Subtopic: Management
• Index: Business

This volume provides insights from business thinkers on their visions of tomorrow. Powerful new forces are reshaping the world today. Traditional boundaries between industries and disciplines are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world. This book looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment; how they can learn to adapt to change and improve their performance; and how they should be "managed", if at all. It examines the changing role of the leader and the powerful influence of corporate culture. It probes the universal principles and values that ultimately govern the success of any leader or organization. It also looks at strategies for creating tomorrow's competitive advantage and tomorrow's markets. It offers a glipse of the future of marketing, which will be driven by new demographics, new global markets and new technology. Most importantly of all, the book gives readers a framework for understanding the big picture. It provides a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. Tomorrow's executives will need to understand business at a far more global and synergistic level than ever before, and to feel comfortable leading people who have learned to manage themselves. Contributors include Stephen Covey, Charles Handy, Michael Porter, Gary Hamel, C.K. Prahalad, Al Ries and Jack Trout, Philip Kotler, Regis McKenna, Michael Hammer, Eli Goldratt, Peter Senge, John Kotter, Warren Bennis, John Naisbitt, Lester Thurow and Kevin Kelly.

INDEX

ABB (Asea Brown Boveri), 159, 161, 183, 214, 217

Acura, 186

Akers, John, 84

Alcoa, 92

Aldi, 207

Allaire, Paul, 217

America Online, 83

Apple Macintosh, 66, 67, 84, 85, 170, 257, 261

Newton, 85

‘user-friendliness’, 70

appropriate scale, 215–16

Artzt, Ed, 73

Asea Brown Boveri, 159, 161, 183, 214, 217

Asia, 38, 77, 89, 90, 91, 208, 218, 219, 222, 223, 224, 245–8

asianization of, 225

dynamic economies of, 223

families, 220

modernization of, 225

AT&T, 63, 65, 75, 195, 217

Avery Dennison, 117

Avis, 203

Barnevik, Percy, 161, 214

BBC, 82, 84

believing in human potential, 37–9

Ben and Jerry’s, 205

benchmarking, 10, 49

international, 248

Benetton, 159

Bennis, Warren, 11, 148–163

Berra, Yogi, 209

beyond certainty, 22–3

big vs small companies, 158–62, 213, 216–17, 263

biological metaphor, 251

biological mindset, 266

blended technologies, 216

BMW, 189

Body Shop, 205

Boeing, 72, 215

Borland, 185

‘brainpower’ industries, 231, 247

brand extensions, 185, 186

brands,

importance of, 203–4

mega, 188

private, 203

significance of, 187–8

Brazil, 151, 208

British Airways, 175

Cadillac, 187

Canada, 230

Canon, 68, 192

capitalism, 2–3, 28, 151

future of, 237

new threats to, 28–9, 238

rethinking, 28–31

Carlzon, Jan, 175

cause-related marketing, 205–7

Cen...

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Dedication Page
• Contents
• Foreword by Alvin and Heidi Toffler
• Acknowledgments
• Rethinking Business
• Rethinking Principles
• Rethinking Competition
• Rethinking Control & Complexity
• Rethinking Leadership
• Rethinking Markets
• Rethinking the World
• Index