- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
The fast-track MBA in strategy
Imagine having instant access to the world's smartest thinking on strategy - and being shown exactly what to do to guarantee that you get your own strategy right, every time. Strategy Genius makes it easy to apply what researchers know about strategic thinking to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in strategy. Each of the 40 chapters is a mini-masterclass in strategic thinking, explaining the research and showing you how to apply it for yourself.In business, conventional wisdom often says one thing while research says another. Strategy Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better strategist.Quick to read and intensely practical, this book will bring a little strategy genius into your day.'Strategy is one of those topics that many people talk about without having much idea what they mean. Richard Jones is one of the exceptions. A very good book; I recommend it strongly' Peter Hiscocks, CEO Judge Business School Executive Education, University of Cambridge 'Genius conflated into something you can understand. A bit like Richard, really' Michael Wilson, Director of Business and Economics Editor, Arise Global Networks
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Information
Table of contents
- Cover
- Title
- About the Author
- Acknowledgements
- Permissions
- Contents
- Introduction
- About this book
- 1. Do you have a good strategy?
- 2. Can your people say what your strategy is?
- 3. So what is strategy and what should it deliver?
- 4. The right amount of strategic ambition
- 5. Why things going well can be so dangerous
- 6. Disruptive technologies
- 7. From tough competition to hypercompetition
- 8. Responding to hypercompetition
- 9. Exploiting disruption
- 10. Routes to resilience
- 11. Seeing disruption coming
- 12. Picking which competitive advantage to pursue
- 13. What is the theory of your firm?
- 14. Competitive adaptability through adaptability
- 15. Why stopping is as important as starting
- 16. Marketing as strategy
- 17. Understanding your market situation
- 18. The new dynamics of competition
- 19. How to avoid your business model getting into trouble
- 20. Matching strategy to your situation
- 21. Generic strategy options and what they mean for you
- 22. Creating adaptability to deal with a changing environment
- 23. Learning from failure
- 24. Creating new business models
- 25. How to identify new business models
- 26. Managing risk in your business model
- 27. Sustainability, feasibility and acceptability (SFA analysis)
- 28. Bold retreat
- 29. Strategy – art or science
- 30. How strategy shapes structure
- 31. Getting the business model right
- 32. Why things going well can be so dangerous
- 33. Beyond a simple business model – real option pricing
- 34. Finding the right balance for innovation
- 35. The case for stealth innovation
- 36. There are just three rules
- 37. A repeatable business model?
- 38. How to ensure employees ‘get’ strategy
- 39. Measuring the right things
- 40. Considering an end-to-end approach
- Copyright