1 Reckoning with Your Intentions
I invoke the idea of āreckoningā in this chapter because the stories comprising it showcase three powerful linguists in career-defining moments, moments where they take decisive action to show what they are made of. These stories show what they stand for and how they think and work like linguists. And note an important distinction that I draw here, one that I maintain throughout the book. I contend that once you have been trained in our ways of seeing, your linguistics training shapes how you frame problems and how you approach your work, such that you work like a linguist, even if you are not working as a linguist. I choose to focus on what the linguist DOES rather than whether or not this person IS a linguist (a line of inquiry that I have found to be counterproductive in discussions about career).
By focusing in on a moment from their professional lives, I hope to invite youāthe readerāto reflect a bit on some of the moments (career-defining or ordinary), which showcase how you work like a linguist, whether or not you are currently working as one.
Weāll begin with Charlotte Linde, focusing in on the moment when NASA Ames reached out to ask: āDo you think you might have something to say about small group decision-making in the cockpit?ā A moment where she felt the fear and did it anyway.
Charlotteās career encompasses more than thirty years of wide-ranging career adventure and a breadth of applications from ethnographies with insurance agencies, Silicon Valley, and Buddhist communities, to multiple engagements with NASA, including her now famous research on pilot and air-traffic-controller communication. Her engagement with both academic and applied research in many domains of work exemplifies important career lessons for those at any stage of their career journey. As Charlotte put it: āGo out there and do stuff. One thing will lead to another.ā
In telling her story, I seek to inspire those of you considering what it might mean to say āyesā to an opportunity that might be in front of you at present, or to one that you are thinking about creating. Or perhaps you are in a period of reflection, and you might want to think about those to which you have said āyesā or ānoā in the past in terms of how they have shaped your trajectory, and whether you might currently be in a moment of reorientation. As you listen to Charlotteās story, think about your own whys, including why you do what you do, and why you do things the way you do them.
Charlotte Linde
āGo Out and Do Stuff, One Thing Will Lead to Anotherā
When she got that first call from NASA, Charlotte had no experience with communication in the cockpit. And the stakes were so high! But she trusted her training, and she trusted that the research process would illuminate useful insights and she said āyes.ā I have long been inspired by Charlotteās careful, thoughtful, and densely intricate work, dating back I suppose to my first reading her book Life Stories as a graduate student. I reached out back then with a note thanking her for this excellent work, describing how it was helping me with some project that I was working on. That began a conversation that has continued for years, and now, Charlotte presents me with an opportunity to take her adviceāto go for it. Despite feeling a bit intimidated, Iāll take a whack at telling her powerful career story because I trust the process that I have developed for the storytelling in this book, starting (if unconventionally) with the here and now.
Charlotte is currently doing research focused on exemplarsāpeople who get held up by communities as examples for how to beāas part of a larger project exploring the social construction of wisdom in various organizations. This research draws from three of her own long-term projects: (1) an ethnography with a major American insurance company, as described in her book Working the Past; (2) a Buddhist meditation community where she has been practicing and teaching meditation for forty-plus years; and (3) Silicon Valley, drawing from her many years of living and working in this region including thirteen years as an entrepreneur. Having recently put up all her publications (going back to 1975) on ResearchGate, she is looking to invite conversational partners to explore these concepts, as happened recently when a professor at a Lutheran seminary reached out to ask if she would be willing to come talk at an annual meeting of their current students and alumni. He had read Working the Past and saw the connections to narrative and institutional remembering, and was delighted to learn of her interest in the ways that members of organizations come to be recognized as āpeople who get counted as wise within an institutional context.ā
Charlotte describes her expertise as that of understanding: āThe ways in which institutions use narrative to remember their identity and history, and to induct new members into these ongoing stories.ā Reflecting on the experience of being the first woman to go speak to that particular seminary, she remarked that they saw many parallels and asked her great questions, which ultimately she concluded was unsurprising because as she realized, āthese people are in the same business as I am!ā
In her recent past, Charlotte worked in Knowledge Management at NASAābut this was in fact her second engagement with the National Aeronautics and Space Administration. The more recent stint started in 1999, and comprised completely different work and was a totally different āway inā than the first time (more on that one soon). Over the years, she participated on teams helping NASA design and build spacecraft, to develop collaborations with industry, and to manage the systems that organized information, knowledge, and learned wisdom including drafting requirements and conducting evaluations and trainings. As she describes it: āSuch institutional narrations can be viewed as knowledge management in its natural habitat: hardly noticed, ubiquitous, and effective.ā
The title she used for her business card āSocio-Rocket Scientistā is my favorite job title ever, but it gives little sense for her responsibilities within the Information Sciences and Technology division at NASA Ames Research Center. Broadly speaking, she observed and advised about the practices by which NASA āremembersā or in other words how they āpreserve and use representations of the past to guide present and future actions.ā When I describe her work to linguistics students, I tell them that her job was to chase down, organize, and preserve stories at the organization. As a linguist, she uniquely recognizes the wisdom these stories contain and the tremendous value of keeping this knowledge available and accessible to current and future employees.
Knowledge management strikes me as a great way to describe our potential as linguists to bring insight to any industry. Any linguistāno matter her theoretical orientationāwill have been trained to abstract away from interaction to see the role of language in the production of knowledge as it is unfolding. Additionally, experience in managing and organizing insights will have been a part of any research project she conducts. This is just one example of how a linguist will work like a linguist in just about any context.
Thereās no doubt that Charlotteās breadth and depth of research experience made her highly sought-after when the opportunity presented itself for her to bring this expertise to NASA Ames in 1999. By that point, she had published widely in academic journals, she had worked as a Senior Research Scientist and Chief Narrative Officer at the Institute for Research on Learning, and she had run her own business, Semantic Structures, for thirteen years. But no doubt, those who were considering her candidacy would have also been interested to know that she had worked for NASA previously. So letās end this telling of Charlotteās career story by considering the moment in which it began.
When the first opportunity to work with NASA presented itself, Robin LakoffāCharlotteās colleague at the University of California at Berkeleyāhad been contacted by the universityās public relations department to ask about interesting research currently happening in linguistics. She told them, āWell, Charlotte is working on the Watergate tapes.ā They asked for a press release. Charlotte had to research the genre in order to create one, but she made a press release describing her work, and then had the ācrazy good fortuneā (her words) to have the story released not only during a relatively slow news week, but also at just about the same time that the David Frost interview with Richard Nixon was being run. She got picked up by the San Francisco Chronicle and her piece ran above the mastheadāpage one, above the fold. In other words, her work was featured very prominently in a major national publication. Someone from NASA Ames saw the piece, saw the potential for collaboration, and reached out.
When the call came, Charlotte wasāas she puts itācompletely terrified. The work was about communication in the cockpit and the stakes were very high. Lives are at stake in this context, and she wanted her research to be useful, but as she had never done research into interactions in the cockpit, she had absolutely no idea what she would find and thus no way of having certainty that what she was going to do for them was going to be useful. āWhat if Iām wrong?ā she considered. The task, as she understood it in that moment, was to not be afraid of being afraid. She was already an experienced meditator at that time, and I can see the seeds of a mindfulness practice in helping her to see the fear and see through it at the same time. She found a way to trust her training and the research process, reassuring herself by reminding herself: āIām an interesting person. They have interesting data. Probably Iāll be able to come up with something interesting.ā
So what did the research reveal? Ultimately, the analysis came to focus on āmitigation,ā a linguistic feature which Linde and her research team defined as āa linguistic indication of indirectness and tentativeness in speech.ā The broad pattern that the data illuminated was that speech of subordinates is mor...