How I Built This
eBook - ePub

How I Built This

The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

How I Built This

The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

About this book

WALL STREET JOURNAL #1 Bestselling Business Book

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
 
Award-winning interviewer and podcast creator Guy Raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

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Yes, you can access How I Built This by Guy Raz in PDF and/or ePUB format, as well as other popular books in Business & Business Biographies. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Title Page
  2. Contents
  3. Copyright
  4. Dedication
  5. Introduction
  6. The Call
  7. Be Open to Ideas
  8. Is It Dangerous or Just Scary?
  9. Leave Your Safety ZoneĀ .Ā .Ā . but Do It Safely
  10. Do Your Research
  11. Find Your Co-founder
  12. Fund the Business, Part 1: Bootstrapping
  13. Get Your Story Straight
  14. Fund the Business, Part 2: Other People’s Money
  15. Iterate, Iterate, Iterate
  16. The Test(s)
  17. Go In Through the Side Door
  18. It’s All About Location
  19. Get Attention, Part 1: Building Buzz
  20. Get Attention, Part 2: Engineering Word of Mouth
  21. Survive the Crucible
  22. Fund the Business, Part 3: Professional Money
  23. Protect What You’ve Built
  24. When Catastrophe Strikes
  25. The Art of the Pivot
  26. The Destination
  27. It Can’t Be All About the Money
  28. Build a Culture, Not a Cult
  29. Think Small to Get Big
  30. Manage Partnership Tensions
  31. Know Thyself
  32. When to Sell and When to Stay
  33. Be Kind
  34. What You Do with Your Luck
  35. Afterword
  36. Acknowledgments
  37. Notes
  38. Index
  39. About the Author
  40. Connect with HMH
  41. Footnotes