
- English
- ePUB (mobile friendly)
- Available on iOS & Android
How to Think Like Steve Jobs
About this book
A titan of technological innovation, Steve Jobs thought differently to everyone else. He had the mercurial ability to know what people wanted before they knew it themselves, and what's more, he knew how to sell that idea. An advocator of good design in both function as well as appearance, his influence in Silicone Valley changed the way the world thinks about technology.But how did he achieve such success? What were his methods? How to Think Like Steve Jobs reveals the philosophies and carefully honed skills Jobs used in his journey to the top and in the consolidation of Apple's unique place in the public consciousness. With his thoughts on innovation, how to find inspiration, presenting an idea, advertising and much more, you can learn how to view the world through the eyes of a genius.The insights this book provides into the mind of the master will have you thinking like Steve Jobs in no time at all.
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Information
Table of contents
- Cover
- Title page
- Copyright page
- Dedication
- Contents
- Introduction
- Timeline of a Remarkable Life
- I. GET TO THE TOP
- Be an Outsider
- Follow Your Own Road
- How to Read Like Steve Jobs
- Meet the Right People
- The Wizardy Woz
- Mine Your Life Experience
- Be a Survivor
- Keep Your Powder Dry
- Seize Opportunity
- Jobsā Heroes
- Never Stand Still
- Dream Big
- A Tale of Five Companies
- Cultivate Your Brand
- How Apple Got Its Name
- II. STAY AT THE TOP
- Build Beautiful
- Look Around for Inspiration
- Job Interviews the Jobs Way
- Build a Winning Team
- How Not to Manage Relationships
- Master the Money (So it Doesnāt Master You)
- Donāt Sideline Design
- How to Create an Instant Design Classic
- Sell the Dream
- Think Different
- Build a Community of Customers
- Go for the Big Bang
- The Steve Jobs Uniform
- Find a Dragon to Slay
- Jobs vs Gates
- Roll with the Punches
- Turn Adversity into Advantage
- Know When to Tear Up the Blueprints
- Outpace the Curve
- How to Load Your iPod Like Steve
- Create the Space for Creativity
- Building a Home
- Know Your Customers (But Not Too Well)
- Reimagine the Marketplace
- Jobsā Patents
- Establish a WorkāLife Balance
- Luxuriate the Steve Jobs Way
- Steve Jobs: Imagining a Future without Himself
- Acknowledgements