Winning with IP
Managing intellectual property today
Adam Jolly
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Winning with IP
Managing intellectual property today
Adam Jolly
About This Book
Lessons and insights on managing intellectual property from leading IP players of today and tomorrow Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 20 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today's winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.