TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.
The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon and the Michelin Man.
Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Topic
DesignSubtopic
Art GeneralIndex
Page numbers in italics indicate captions to illustrations
—
ABC of 20th Century Graphics (Polano and Vetta) 199
advertisements 63, 67, 67, 88, 91, 105, 159, 161, 163
magazines 63, 202, 203
newspapers 38, 38
signs 65, 139–40, 205 see also billboards
television 19, 38, 38, 148
vehicles 80
see also posters
AGI: Graphic Design Since 1950 (Bos) 199
Aiap Gallery, Milan 204
Aicher, Otl 41, 69, 83, 84, 86, 88, 111, 112, 112, 115, 115
aircraft 93, 126, 130, 189
Akzidenz typeface 81
Albatross Books 145, 149
Aldermaston marches 55, 56, 59
Alfieri & Lacroix 202, 204
Alglas logo (Bos) 171
Allen, Gracie 35
Alliance Graphique Internationale (AGI) 199
Alonso, Pedro 174, 176
Alvin Ailey (ENO) poster (Ohlson and Weber) 77
American Typewriter typeface 93
animation 11, 35, 38, 109, 115, 128, 130, 148
Antonelli, Paola 109
Apeloig, Philippe 46, 117
Ariadne on Naxos (ENO) poster (Ohlson and van Doren) 77
Art Bulls for Charity 143
Art is Work (Glaser) 91
Art on the Underground 102, 103
Arthur Steen Horne Adamson (ASHA) 207, 208, 210, 211, 212, 213
Artwork (Gentleman) 29
artworks 11, 38, 102, 103, 115, 143, 192, 194
Association of Train Operating Companies 27
Asterix in Switzerland (Goscinny and Uderzo) 109
Atomic Weapons Research Establishment, Aldermaston 55, 56
AT&T 13, 19
logo (Bass) 19
Aulenti, Gae 117
Austin, Eric (Kensington CND) 55, 56
Avant Garde magazine 133
AWI (Australian Wood Innovation) see IWS
—
Bacon, C.W. 100
badges 25, 55, 56, 115, 133
bags 154, 171
Baines, Phil 145, 148
banners 33, 55, 115, 181, 191, 191
Bardem, Javier 140
Barker, John (Kraber) 100, 103
Barney, Gerry (Design Research Unit) 21, 25, 27
Barzini, Luigi 159
...Table of contents
- Cover
- Title Page
- Contents
- Introduction
- Bell System
- British Rail
- British Steel
- CBS
- Centre Pompidou
- Canadian National
- CND
- Coca-Cola
- Deutsche Bank
- ENO
- ERCO
- I Love New York
- London Underground
- Michelin
- München 1972
- Musée d’Orsay
- NASA
- National Theatre
- Osborne Bull
- Penguin
- Perú
- Pirelli
- Randstad
- Sol de Miró
- Tate
- UPS
- V&A
- Woolmark
- WWF
- Index
- Picture credits
- Acknowledgements
- Copyright
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Yes, you can access TM by Mark Sinclair in PDF and/or ePUB format, as well as other popular books in Design & Art General. We have over 1.5 million books available in our catalogue for you to explore.