TM
eBook - ePub

TM

The Untold Stories Behind 29 Classic Logos

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

TM

The Untold Stories Behind 29 Classic Logos

About this book

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.

The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon and the Michelin Man.

Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Information

Publisher
Laurence King Publishing
Year
2014
eBook ISBN
9781780676364
Topic
Design
Subtopic
Art General
Index
Page numbers in italics indicate captions to illustrations
—
ABC of 20th Century Graphics (Polano and Vetta) 199
advertisements 63, 67, 67, 88, 91, 105, 159, 161, 163
magazines 63, 202, 203
newspapers 38, 38
signs 65, 139–40, 205 see also billboards
television 19, 38, 38, 148
vehicles 80
see also posters
AGI: Graphic Design Since 1950 (Bos) 199
Aiap Gallery, Milan 204
Aicher, Otl 41, 69, 83, 84, 86, 88, 111, 112, 112, 115, 115
aircraft 93, 126, 130, 189
Akzidenz typeface 81
Albatross Books 145, 149
Aldermaston marches 55, 56, 59
Alfieri & Lacroix 202, 204
Alglas logo (Bos) 171
Allen, Gracie 35
Alliance Graphique Internationale (AGI) 199
Alonso, Pedro 174, 176
Alvin Ailey (ENO) poster (Ohlson and Weber) 77
American Typewriter typeface 93
animation 11, 35, 38, 109, 115, 128, 130, 148
Antonelli, Paola 109
Apeloig, Philippe 46, 117
Ariadne on Naxos (ENO) poster (Ohlson and van Doren) 77
Art Bulls for Charity 143
Art is Work (Glaser) 91
Art on the Underground 102, 103
Arthur Steen Horne Adamson (ASHA) 207, 208, 210, 211, 212, 213
Artwork (Gentleman) 29
artworks 11, 38, 102, 103, 115, 143, 192, 194
Association of Train Operating Companies 27
Asterix in Switzerland (Goscinny and Uderzo) 109
Atomic Weapons Research Establishment, Aldermaston 55, 56
AT&T 13, 19
logo (Bass) 19
Aulenti, Gae 117
Austin, Eric (Kensington CND) 55, 56
Avant Garde magazine 133
AWI (Australian Wood Innovation) see IWS
—
Bacon, C.W. 100
badges 25, 55, 56, 115, 133
bags 154, 171
Baines, Phil 145, 148
banners 33, 55, 115, 181, 191, 191
Bardem, Javier 140
Barker, John (Kraber) 100, 103
Barney, Gerry (Design Research Unit) 21, 25, 27
Barzini, Luigi 159
...

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Introduction
  5. Bell System
  6. British Rail
  7. British Steel
  8. CBS
  9. Centre Pompidou
  10. Canadian National
  11. CND
  12. Coca-Cola
  13. Deutsche Bank
  14. ENO
  15. ERCO
  16. I Love New York
  17. London Underground
  18. Michelin
  19. München 1972
  20. Musée d’Orsay
  21. NASA
  22. National Theatre
  23. Osborne Bull
  24. Penguin
  25. Perú
  26. Pirelli
  27. Randstad
  28. Sol de Miró
  29. Tate
  30. UPS
  31. V&A
  32. Woolmark
  33. WWF
  34. Index
  35. Picture credits
  36. Acknowledgements
  37. Copyright

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