The 3D Type Book

FL@33

• Publisher: Laurence King Publishing
• Year: 2011
• eBook ISBN: 9781780674896
• Topic: Design
• Subtopic: Art General

This book is the most comprehensive showcase of three-dimensional letterforms ever written, featuring over 1, 300 images of more than 300 projects by more than 160 emerging talents and established individuals and studios.Contributors include Sagmeister Inc, Vaughan Oliver, Milton Glaser, Alvin Lustig, Louis Danziger, Roger Excoffon, Paul Elliman, Marian Bantjes, Geoff Kaplan, Clotilde Olyff, Italo Lupi, Marion Bataille, Antoine+Manuel, Frost*Design, Mervyn Kurlansky, Non-Format, Oded Ezer, Rowland Scherman, Post Typography, Rinzen, Underware's Type Workshop, J. Kyle Daevel, Ji Lee, Pleaseletmedesign, and Strange Attractors Design.As well as pioneering milestones from as far back as the 1940s, this book focuses on recent and brand new typographic projects. 3D type specialist Andrew Byrom explains the context and motivation behind these innovative works in an insightful foreword. Please visit the dedicated website 3d-type.com for additional info.

A

Adam Voorhes

voorhes.com

A 21

Photographer Adam Voorhes is a graduate from Brooks Institute, Santa Barbara, California, USA. He first moved to Los Angeles, then to New York. Adam now works in his own studio in Austin, Texas, USA, where he enjoys life with his wife and dogs.

Akatre

akatre.com

A 18, A 19, A 20

Akatre was founded by Valentin Abad, Julien Dhivert and Sebastien Riveron. The partners met at art college and the idea of Akatre was born there. However, the studio’s launch was delayed for a year while all three partners gained experience at other studios and companies, including Philippe Apeloig, Integral Ruedi Baur, Pyramyd Editions, Michel Bouvet and Aer’ studio. Valentin, Julien and Sebastien then joined forces to set up their own independent studio close to Paris.

Alex Robbins

alexrobbins.co.uk

A 27

Alex Robbins is an illustrator and designer who graduated from Camberwell College of Arts, London. Now based in Berlin, he creates work for clients such as TIME Magazine, The Guardian, Dazed and Confused, Howies and The New Yorker.

Alexander Egger

satellitesmistakenforstars.com

A 22

Alexander Egger is a graphic designer, illustrator, concept developer, artist, writer, musician and publisher of artzines. He lives and works mostly in Vienna, Austria and in Gais, Italy. He works in different media on a range of cultural, commercial and self-initiated projects for either very small or very big clients. His work has been published in international magazines and books and he has had his work exposed in every continent except Antarctica. Monographs of his work have been published by Rupa Publishing and Rojo Editions.

Allistair Burt

holeinmypocket.com

A 26

Over the last few years, under the banner of Hole in my Pocket, Allistair has directed a series of short films for the UK’s Channel 4, designed a ‘Storytelling Machine’, and exhibited artwork throughout the UK. His projects have also included creating a series of short books for the Glasgow International Art Festival and his self-initiated Small World Experiment. In 2009, Allistair was the creator of the design competition Common of Houses, which tried to solve the fiasco of British MPs’ expenses through creative means.

Alvin Lustig

alvinlustig.com

See foreword p. 6

Alvin Lustig (1915–1955). Although it is more than half a century since his death, Alvin Lustig’s influence can still be felt, and seen, in contemporary graphic design. Perhaps best known for his groundbreaking book jacket designs of the 1940s – with their use of expressive typography, simple line-art illustrations and photographic collages – Lustig also designed buildings, furniture, interiors, exhibitions, title sequences and, famously, a helicopter. A sense of honesty permeates Lustig’s graphic design work. His stripped-down compositions and direct approach was in line with modernist ideals of the time and, along with Paul Rand, Lusting helped bring these principles to American graphic design. Alvin Lustig also played an important role in design education, teaching in the USA at Black Mountain College, the University of Georgia and Yale University.

Amandine Alessandra

amandinealessandra.com

A 13, A 14, A 15, A 16, A 17

Amandine Alessandra is a French photographer and graphic designer based in London. After a Masters in Fine Arts and Aesthetics from the Université de Provence in 2003, she moved to the UK, where she has run her own photographic practice since 2007. She graduated with a Masters in graphic design from the London College of Communication in 2009 and now works as a freelance graphic designer. Her three-dimensional typographic installations confront words and real life. Using context as a playground, the installation becomes a readable experience: contextual letterform is used as a medium for reinterpretation, reinforcing an obvious meaning or opening it up to a new perspective.

Andrew Byrom

andrewbyrom.com

A 38, A 39, A 40, A 41, A 42, A 43

See foreword pp. 6–9 Andrew Byrom was born in 1971 in Liverpool, UK. He graduated in 1996 from the University of East London. He worked briefly in the design department of Routledge, a leading academic book publisher, before opening his own design studio in London in 1997. Around this time he also began teaching graphic design at the University of Luton and Central Saint Martins. In 2006, Andrew moved to Los Angeles to take up an Associate Professor position at California State University. He now divides his time between teaching, designing for various clients and playing with his sons. He has recently been commissioned to design typefaces and type treatments for The New York Times Magazine, Du Magazine, McGraw-Hill and Elle Decoration.

Anna Garforth

crosshatchling.co.uk

A 23, A 24, A 25

Freelance illustrator and environmental artist Anna Garforth is based in London, where she studied at Central Saint Martins. Since graduating, her creative practice (Abe) has grown in ways she never expected. Projects include working with natural media, such as her much-talked-about moss typography – a collaboration with Eleanor Stevens. Anna has, paradoxically, become more appreciative of nature since moving to the city.

Antoine+Manuel

antoineetmanuel.com

A 12

Antoine Audiau and Manuel Warosz met in art school in Paris. They soon decided to work together under the name Antoine+Manuel. They combine hand-drawing and computer illustration with their own typography and photography. They each explore their favourite fields and creative methods, resulting in an output which, although diverse, has an obvious unity. Moving from dance to fashion via contemporary art and design, the duo has defined a singular graphic style. They work in the areas of fashion (Christian Lacroix), home and interiors (Habitat, Galeries Lafayette, Domestic, BD Ediciones), publishing, contemporary dance, theatre and art.

April Larivee

See foreword p. 9

April Larivee was born and raised on a small farm surrounded by mountains in Northern California. Her design work draws on this rural upbringing, and on her study of ecology and agriculture. She worked for several years at West Coast Choppers, and is now a consultant for several clients and non-profit organizations. Her experimental designs have appeared in art galleries and featured in design publications.

Arslan Shahid

behance.net/thearslan

A 31

Graphic designer Arslan Shahid was born in Pakistan, but lived in Dubai until 2004 when his family moved to Canada. It was there that Arslan started his studies at Toronto-based Ontario College of Art & Design (OCAD).

AT.AW.

at-aw.com

A 27

Eric Cheung was born in Canada and currently works as an architect in Toronto. His side projects, under the label AT.AW., can be described as ‘guerrilla urbanism’, as he optimistically subverts the often neglected, mediocre and complacent urban condition with a series of small urban projects.

Atelier van Wageningen

ateliervanwageningen.nl

A 32

Atelier van Wageningen (AVW) is a (typo)graphic design studio based in Amsterdam, The Netherlands. Since 1995 they have worked for a large number of international organizations including publishing houses, fashion labels and cultural institutions. AVW’s award-winning work has also been published internationally.

Autobahn

autobahn.nl

A 33, A 34, A 35, A 36, A 37

Dutch studio Autobahn was launched in Utrecht, the Netherlands, by Jeroen Breen, Maarten Dullemeijer and Rob Stolte – all graduates from the Utrecht School of the Arts (HKU). Autobahn’s graphic projects often have an illustrative and typographic focus. This passionate and ambitious team take an analytical approach to start with, followed by a strong sense of form at the end of the process.

Axel Peemoeller

axelpeemoeller.com

A 28, A 29, A 30

Axel Peemoeller studied visual communications in Düsseldorf, Hamburg and Melbourne. He works as a freelance designer, art director and senior designer for different clients and studios. Depending on the project, he travels to wherever he is needed and works for small boutique clients and large corporations. He follows his mantra: ‘Design with thought is good design and will last.’

B

BANK

bankassociates.de

B 49

Berlin-based BANK is run by French–German duo Sebastian Bissinger and Laure Boer, along with one intern and some associated designers. They plan, develop and realize a wide range of design projects for cultural, institutional and commercial clients, and are interested in unique approaches.

Bela Borsodi

belaborsodi.com

B 44

Bela Borsodi was born in 1966 in Vienna, Austria. He studied fine arts and graphic design at the Akademie für Angewandte Kunst before becoming a photographer. When he started to work for magazines he focused on shooting portraits and some reportage. Bela also experimented with ‘light painting’. He moved to New York in 1992 and started to focus on still life photography in 1999, which remains the main direction of his work to date.

Benoit Lemoine

benoitlemoine.eu

B 47, B 48

French freelance graphic designer Benoit Lemoine studied in Belgium at the Institut St Luc, Tournai, and at the Graphic Research School in Brussels, from where he graduated in 2007. Since then Benoit has worked for numerous graphic design studios in Canada and Belgium including Studio Feed, Speculoos Studio, Double-Echo Studio and Salutpublic Studio. In 2006, Benoit also co-founded the Repeatafterme collective together with Jonathan Préteux and Guillaume Ninove, who regularly collaborate with Cécile Boche with whom Benoit created the White Desk project featured in this book.

Bola Cooper

bolacooper.com

B 46

Bola Cooper studied graphic design and illustration at the University of the Arts London, where she specialized in experimental illustration. Outside of university, she also worked with the lead fashion designer of Les Chiffoniers, Leena Similu, designing clothing labels for her start-up collection, as well as exhibiting work in the USA with Five to Nine Magazine.

Bradley–McQuade collaboration

B 46

Graphic designers Jamie McQuade and Thom Bradley graduated from Kingston University in the UK. They are passionate about typography, photography, illustration, printmaking, installation and sculptural work and everything in between. The duo exhibited a conceptual photography installation at the late Paul Arden’s Arden & Anstruther photography gallery in Petworth, UK. They have al...

Table of contents

• Cover
• Copyright
• Title Page
• Contents
• Foreword: Type as Object by Andrew Byrom
• Introduction
• A–Z Showcase
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• R
• S
• T–Z
• Contributor Profiles
• About FL@33