Logotype

Michael Evamy

• Publisher: Laurence King Publishing
• Year: 2012
• Print ISBN: 9781780678573
• eBook ISBN: 9781780673943
• Topic: Design
• Subtopic: Graphic Design

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1, 300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.Logotype is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios.Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Not quite symbols, but not far off, these are wordmarks and monograms in which the verbal and visual start to diverge: where type becomes a vessel for or equal partner to pattern, emblem or image.

1. IamExpat

Online community resource, The Netherlands Designed by G Design Studio (Alexandros Gavrilakis), 2010 IamExpat provides information for expatriates from anywhere around the world now living or doing business in The Netherlands.

2. London 2012

Olympic and Paralympic Games, UK Designed by Wolff Olins, 2007 Does typography matter to the man or woman in the street? The London 2012 Logo Affair would indicate that it does. ‘Bold’, ‘dissonant’ and ‘echoing London’s qualities of a modern, edgy city’, according to Wolff Olins, the logo intended to unite succeeded in dividing opinion in the UK like no other corporate emblem since, perhaps, the BT ‘piper’ (also a Wolff Olins creation). Its performance as a vessel for inclusive, uplifting imagery that can ‘engage with a global audience of four billion people’ is probably best judged once the medals have been pocketed and the crowds have gone home.

3. Ide

IT outsourcing, Spain Designed by Zorraquino (Miquel Zorraquino, Miren S Gaubeka), 2010

4. Open Air Laboratories Network

Environmental initiative, UK Designed by hat-trick (Gareth Howat, Jim Sutherland, Adam Giles), 2008 Run by the Natural History Museum and the Biodiversity Network, OPAL aims to encourage people to explore and enjoy th...

Table of contents

• Cover
• Copyright
• Title Page
• Contents
• It’s all in the font
• More or less
• Alternative arrangements
• Colourful characters
• Carriers & corners
• East
• Symbolic