Storytelling Marketing

MAXIMIZE SALES & GAIN INSTANT AUTHORITY WITH POWERful storytelling campaigns!

empreender

• Publisher: Bibliomundi
• Year: 2020
• eBook ISBN: 9781526024862
• Edition: 1
• Topic: Business
• Subtopic: Marketing
• Index: Business

Story telling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience.It's also the easiest way to express emotions and illustrate your commitment to providing value. There's nothing more powerful than a carefully crafted story that fulfills the needs of your core market.In this special report, you will learn top story-telling methods, how to best use these strategies and how you can use storytelling to strengthen your brand or launch a new one.

Stories That Sell

Every story has 3 main parts:

The beginning, the middle and of course, the end. When using storytelling to further your outreach, your story needs to cover all the bases, which means you’ll begin by:

Step 1: Setting the Stage

In the first part of your storytelling campaign, you’re essentially laying the foundation for your story arc. You’re setting the scene.

In phase 1, you’re outlining the conflicts that your audience is suffering with. In other words, you’re acknowledging the problems that they need help with and clarifying your brand message to demonstrate you understand your market and what they’re struggling with.

This is an important step because it will set the tone for your entire campaign and help connect your brand with its audience.

Step 2: Providing a Solution

In the second part of your storytelling campaign, you’re offering your audience with a solution to the problems outlined in step one.

You’re connecting with your market by being personal, engaging them directly with your content and demonstrating to them that you understand what they need and can give it to them.

Step 3: Call to Action

At the end of every great romance book, the hero and heroine ride off in the sunset, finally at the point of finding their happily ever after. In market-based storytelling, you’re prompting your customers to click that buy button, subscribe to your channel, or follow your brand so they can achieve that same happily ever after.

This is the point where they need to make a decision to move forward, to set themselves on the path towards reaching their goals with your help and guidance.

The anatomy of every successful stories always includes these three crucial steps. Launching a storytelling campaign with hardsell or an aggressive approach that bypasses step one and two will result in turning away many customers who would otherwise fall in love with your brand.

You need to romance them throughout your campaigns. This begins by explaining that you understand their issues, providing a solution to that conflict, and then prompting them to take action so they can experience the rewards.

In the next chapter, we’ll look at how personal stories can help to infiltrate the most competitive markets and help you stand out in crowded spaces.

 

How to Inspire & Motivate

Stories must carry a level of inspiration and motivation and there’s no easier way to do that than by making it personal.

This is where you explain why your brand was created, what motivated you to create a company in your market and what your personal goals and missions are.

Of course, you want to keep your audience in mind when crafting this story so that they feel a part of it and can go on the journey with you.

For example, if you are selling a weight loss course designed to help people live a better, healthier life, your story should begin by outlining your personal journey and transformation.

You become your own case study and subsequently, the best testimonial you can possibly offer.

But you then need to emphasize how your training program will produce the results your audience is looking for. It’s one thing that you could accomplish your weight loss or fitness goals, but how can others be sure they can follow your lead?

This is where personal storytelling becomes a critical component to successfully connecting with your audience on a deep level. It’s when you get the opportunity to show them what’s possible and how by purchasing your fitness program they too will be able to reach their goals.

The more personalized your storytelling campaigns are, the more effective they’ll be. Testimonials are a powerful weapon in sales and marketing but when you begin by sharing your own personal journey with your audience, you’ll be able to create an unforgettable story that will motivate and inspire your audience.

In the next chapter, I’ll share some tips and techniques to maximizing the effectiveness of your storytelling campaigns.

      

Effective Storytelling Hacks

I call these storytelling hacks because they’re fast and easy ways to ensure you are hitting the hot buttons and fulfilling your goals by creating an irresistible story that will resonate with your audience.

Tip 1: Listen to your Audience

Once you’ve kicked off your storytelling campaign, you need to start listening. This is when you gauge responses and can keep a pulse on how your audience feels about your story.

Listening to responses helps you tweak your storyline so that it better aligns with what your market is looking for so it’s important that you stay on top of each phase of your storytelling campaign and leave room for adjustments and growth.

Tip 2: Be Memorable

This goes without saying, but there are easy ways to ensure your story is share-worthy. You want to get as many peopl...

Table of contents

• Introduction
• The Art of Storytelling
• Stories That Sell
• How to Inspire & Motivate
• Effective Storytelling Hacks
• Tip 1: Listen to your Audience