Influencer Secrets

Tactics To Effectively Influence Others

Tiago Silva

• Publisher: Bibliomundi
• Year: 2020
• eBook ISBN: 9781526033376
• Edition: 1
• Topic: Personal Development
• Subtopic: Personal Success

It is certainly possible for you to develop influence mastery so that you can influence others to do what you want.When you become an influence master you will have something called "conversion" with others.When you are a master influencer, others will start to see you as a symbol that they identify with.

The Rules of Influence

In the last chapter you learned that influence and persuasion can be used for good or bad things. The bottom line is that there are principles of influence and persuasion and how you choose to use this power is up to you.

By using the principles of influence and persuasion you will have power over people whether your intentions are good or not. The reason for this is because the principles work for good reasons and for bad.

We want you to use the powerful secrets that we reveal in this guide to not only enrich the value of your life, but also to enrich the lives of the people that you want o influence. This is a win-win situation for everyone. So let’s take a look at the rules of influence and persuasion:

1. You need an Audience

The whole point of becoming an influence master is to gain the support and compliance of others. In order to achieve this there have to be other people involved. Whether this is a single individual or thousands of people don’t matter. You must have an audience for influence and persuasion to work.

2. You need the Attention of your Audience and you have to Engage them

You will not be able to influence and persuade anyone if they are not listening to you. You need to grab the attention of your audience in order for them to listen to you. If you already have an established reputation or reputable brand then this will help a lot.

Other people will know who you are and what you are about with a good reputation. They know this before they even begin to listen to what you have to say. Being an expert in your field really helps. If you are not at that stage yet then you will have to work hard to get the attention of people that don’t know you. This is certainly possible.

If you are in a one on one situation then you need to observe them carefully. What are they wearing? If you are in their home or office what stands out as interesting? You can then talk about these things and align your message to them.

To get the attention of a lot of people your message needs to resonate with something they are having a problem with in their personal or business life. Promise them that you have the answers to their problems.

3. Mutual Understanding

The third principle of influence and persuasion is a mutual understanding. Both parties need to understand each other. You need to understand what your audience wants and they need to understand your message.

There are many ways that you can present a message. Even if you knew how people could go out and find $1 million today, if you present this wrong then nobody will believe you and the impact of your message will be extremely weak.

All of the above rules of influence and persuasion play into each other. In order for people to understand your message you have to present it in a way that they will understand. You can only know the best way to present your message by knowing about your audience first.

The key to effective influence and persuasion is about knowing how your audience sees the world and presenting your message in a way that is congruent with their perceived view. How you see the world is not important at all.

If everyone perceived the world in the same way then you would have no need for influence and persuasion. Everyone would live in harmony and make the same decisions as each other. Of course this is never going to be the case as human beings have unique characteristics that define them as unique individuals.

Adaptive Influence and Persuasion

Before we get on the the next principle of influence it is worth mentioning adaptive influence and persuasion. This is where the real power of influence and persuasion come in. Everyone is different with different morals, values and beliefs. This means that we all see the world in a different way, so as a master influencer you need to adapt to how others are seeing things.

It is easier to use adaptive persuasion in one to one sales meetings. You read your prospect and then adapt your approach to make them compliant. Adaptive persuasion works with larger audiences too but you need to accept that you will not convince everyone.

The alternative to adaptive persuasion is non-adaptive. Here you use the same message with everyone. Think about copywriting as an example. The same message is used on a sales page for a product online. This is a numbers game. If the copy influences most people then that is the best that you can hope for.

4. Know the Game

The fourth and final principle of influence and persuasion is knowing the game. In order to be a master influencer there are specific principles that exist that you must follow. It is essential that you know what these rules are and what they mean.

There has been a great deal of research over the years and there is a lot of scientific evidence to support how people think, behave and can be influenced or persuaded to think and behave in a way that you want them to. Use this to your advantage.

In the next chapter we will discuss the benefits and importance of influence…

 

The Benefits and Importance of Influence

In order to become a master of influence you will need to make a number of changes in your life and implement the influencer secrets that we will reveal later in this guide. To be successful you will need to be inspired and motivated each day to make the necessary changes. So in this chapter we will discuss the importance and benefits of influence.

The most influential people in the world not only had the power to wield their influence over many people but they took action and were influential in their lives. It is pointless you learning all of the great techniques in this guide and then not using your influence.

The Importance of Influence

Being a master influencer has nothing to do with the amount of money that you have or don’t have or your upbringing or background. Your ability to influence others is down to who you have become and the traits that you possess.

When you have the power of influence you will be able to achieve all the things that you want in life. If you want to be a better leader in business then influence is essential. To achieve any kind of business or financial goal you are going to need influence.

Influence is important in your personal life as well. If your child is not pulling their weight at school or college, do you have the influential power to make them change their behavior? What if your child has got in with the wrong crowd and you fear for their safety on the streets? Can you influence them to change who they associate with?

Maybe you are looking for that special person to have a lifelong relationship with. When you have influence you can find that person and make them a part of your life. If you have friends or family members that are going down the wrong path in life then you can use influence to help them and steer them back on the right path.

Your influential skills can also help others around you to achieve their goals and dreams. By following your advice they will make the right decisions and take the necessary action to succeed. Remember that influence is about conversion and not compliance. You are changing the beliefs of others so that they can have a better life.

Influence is not about Dictating

Although Hitler is seen as a person with great influence he was a dictator. He commanded his subjects to take specific action or else they would face dire consequences. We do not consider this to be true influence.

True influence is about helping others to see that they need to adopt your beliefs so that they can reap long term benefits. A command will fall flat on its face if the negative consequences are removed. Commands can change people’s minds at that moment but they will not buy in to a longer term philosophy.

Influence on the other hand actually creates an internal mindset shift in a person. There are no threats hanging over a person if they are not compliant. Influencers are able to obtain an internal commitment from their followers. This has a long lasting effect which is what you want to aim for.

Consider this practical example. Let’s say that you work in retail and your boss commands you to change the way that you connect with customers. The boss tells you that if you do not change your ways you are likely to be fired. There is no mindset shift here so you will probably only change the way you greet customers when the boss is around.

Compare this to having an influential boss who uses the power of influence to change your mindset about how you greet the customers. You will make an internal commitment to this and it doesn’t matter if your boss is around or not you will greet the customers in a good way.

The world needs more influencers than commanders!

Create an Emotional Connection

When you create an emotional connection with others you are far more likely to influence them. Being able to build a relationship and trust with others is essential. Doing this will enable you to have more success with obtaining an internal commitment. That commitment will exist over the long term.

There are short term tactics that you can use to gain compliance. There is no emotional connection required with these tactics. You can try manipulating people, coercing them, reasoning with them and so on. But these tactics do not have a long lasting impact.

Do you like being told what to do at your place of work? If your boss keeps telling you to do things that you don’t want to do then in no time at all resentment builds. When a friend that you trust advises that you should change your life in a certain way then you are far more likely to listen to them.

The Benefits of Influence

So here are the main benefits of influence:

You can use it to achieve your goals

You can use it to build better relationships with others

You can use it to encourage others to do more and achieve their goals

You can use influence to make a real difference in the world

Several famous people have used their influence to good effect. Mother Theresa changed world thinking about the poor. Gandhi changed our mindset about leading a country. Churchill and FDR shifted our mindset on defeating the enemy when all seemed lost. Jeff Bezos, the founder and CEO of Amazon, changed our thinking about shopping online.

We could have made this chapter a lot longer but believe that you have enough reasons now to make the necessary changes to become a master influencer. If you find your motivation levels low at any time then read this short chapter to inspire you again.

In the next chapter we will discuss how people make decisions…

 

How People are Wired

Knowing how people are wired is very important to you as a master influencer. People will usually make their decisions based on emotion and then use logic afterwards to justify the decisions they make.

Most people do not like change and getting them to change is not easy. It is a lot more difficult to get people to make long term changes than it is short term changes. The reason this is so is because people have a lot of different habits that tend to make them set in their ways.

The Issue with Habits

As an influencer you will be suggesting that people change some of their habits to adapt a new way of thinking. The habits people have are based on their previous behaviors. They will be doing things in the exact same way that they always did them. This is their “hard wiring” and rather than try to change this it is better to advise on new habits they should adopt.

The general consensus is that it takes around three weeks or 21 days for a new habit to form. Recent evidence suggest that the formation of new habits can occur in around 5 to 6 days. The time is necessary so that new connections form in the brain and it understands why the new habit is necessary.

Developing a new habit does not mean that old bad habits disappear. The person with the new habit now has a choice – they can go with the new empowering habit or fall back on the bad old habit.

As an example, it is not too difficult to get a person to go to the gym for a day or two. It is very difficult to make the change within them so that they visit the gym regularly for the rest of their life.

Changing Beliefs

You can change people’s beliefs but it is not easy. Beliefs are personal to everyone and they have usually been around for a long time. People will go out of their way to find evidence to support the current beliefs that they have.

There is an emotional attachment to every belief that a person holds. You cannot change beliefs using force. If you try to do this then the person will go into “fight mode” so that they can protect the belief that they hold so dearly.

It is better to ask people questions so that they are able to see things in a different way. You can form new beliefs on the back of these questions. The only way that a person will really change a belief is that they want to change it. They come to the conclusion that it is best for them in the long run. It is all about ownership.

If you are trying to change people and they do not feel that they have made the decision to change then all of your efforts will be in vain. Another method that can work well is using social norms. If the majority of people have a specific belief that is helping them to succeed then this can really influence others.

People do not want to think that they are an outcast. So when you show them that making the change is in line with what the vast majority are doing then you have a much better chance of getting the result that you want. Their emotions will be more positive towards making the change when you use social norms.

People do not like to be Wrong

People do not like being told that they are wrong. In general, the only way that someone can be wrong about something is down to their thinking process. If they can justify being wron...

Table of contents

• Introduction
• Understanding Influence
• Compliance and Conversion
• Others will Share an Identity with you
• The most Important Attribute of Influence
• How do People Perceive you?
• The Old World View
• The New World View
• The Rules of Influence
• 1. You need an Audience
• 2. You need the Attention of your Audience and you have to Engage them
• 3. Mutual Understanding
• Adaptive Influence and Persuasion
• 4. Know the Game
• The Benefits and Importance of Influence
• The Importance of Influence
• Influence is not about Dictating
• Create an Emotional Connection
• The Benefits of Influence
• How People are Wired
• The Issue with Habits
• Changing Beliefs
• People do not like to be Wrong
• Pain and Pleasure
• Most People don’t know what they want
• How To Build Unshakable Credibility
• The Six Elements of Credibility
• Building Unshakable Credibility
• Improve your Likeability
• Give Objections to yourself
• Make it Crystal Clear who you are and what you are about
• Be an Articulation Master
• Provide Evidence
• Use Humor
• Give People what they want
• Influence and Persuasion Methods in Business
• 1. Indentify the Problem
• 2. Identify the Problem Consequences
• 3. Identify the Chosen Solution
• 4. Tell your Audience about the Consequences of the Solution
• 5. Check for Confirmation
• 6. Your Solution must be Beneficial for your Audience
• 7. Reserve your Judgment
• 8. Don’t Correct your Audience
• The Importance of the Decision Making Process
• People need to Decide
• Different Types of Decision Makers
• The Thinker
• The Skeptic
• The Follower
• The Leader
• The Enthusiast
• How to Maintain your ability to Influence
• 1. Keep the Relationship Going
• 2. Avoid Confrontation at all cost
• 3. Be a Connection Maker
• 4. Admit you are not Perfect
• The 3 Key Tactics of Influencer Mastery
• Influencing with the Head
• Influencing with the Heart
• Influencing with your Hands
• Influencer Mastery Best Practices
• 1. Understand what Influence really is
• 2. Rules of Influence
• 3. Importance of Influence
• 4. Know how People are Wired
• 5. Build Unshakable Credibility
• 6. Use Influence Methods in Business
• 7. Different Decision Making Processes
• 8. Maintain your Influence Ability
• 9. 3 Influencer Mastery Tactics
• Conclusion